Tag: target marketing

  1. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  2. Defining and Reaching Target Markets: A How-To Guide

    Do you know how to define and reach your target market? If not, your company’s marketing efforts may not be successful. Taking the time to designate a target market will aid in deciding where to advertise, how to sell and even how to price your products or services. We have compiled a “how-to” guide for businesses that target consumers (B to C) and businesses that target other businesses (B to B): Figure out who your buyers are. It is important… Read More