Tag: Traton Homes

  1. mRELEVANCE Wins Four Gold and Two Silver OBIEs

    mRELEVANCE, LLC won six OBIE awards at the Greater Atlanta Home Builders Association’s (GAHBA) 34th Annual OBIE Awards. The marketing, communication and interactive agency won four gold and two silver awards; completely sweeping two categories. “We are proud that our work is creative, effective, and award-winning. It is an honor to be recognized once again by our industry peers,” said Carol Morgan, managing partner of mRELEVANCE. “We are proud of the work we did for The Providence Group on their… Read More

  2. Look Up: Are Ceilings Marketable?

    When you do public relations for home builders, anything within the home is marketable and worthy of news coverage. This even includes ceilings. Recently, the Atlanta Journal Constitution‘s Homefinder contacted mRELEVANCE for help with a cover story. The reporter was writing an article about the trend of distinctive ceilings and wanted to interview builders. After receiving the query, we contacted our clients that would be a good fit right away. One of our clients, Traton Homes, was able to receive… Read More

  3. mRELEVANCE Launches Interactive Campaign for Traton Homes

    mRELEVANCE, LLC recently launched an interactive campaign for Traton Homes that encourages participation on the Atlanta homebuilder’s Facebook page. Participants guess where the homebuilder will open its next community by clicking on flowers that represent cities on a treasure map. Additionally, houses on the map mark the spots where the builder’s six most recent communities have opened and give more information on them. The fun spring-themed contest is powered by a Facebook landing page and includes lead capture. “This interactive… Read More

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  5. Traton Homes Blog

    Traton Homes embraced social media with the launch of www.TratonHomesBlog.com. Traton Homes is a Marietta, Ga. based home builder that builds townhomes and single family homes throughout the metro area. The blog gives prospective home buyers the opportunity to connect with the company and learn more about Traton’s homes, communities and the company as a whole. It increases keywords and referring URLs for their main company website. Within 30 days of launch, the blog was already a top 10 referral… Read More

  6. mRELEVANCE Wins OBIE Award for Traton Homes Blog

    mRELEVANCE won a Gold OBIE Award for Traton Homes blog – www.TratonHomesBlog.com. Named Best Interactive Marketing Tool at the OBIE Awards Gala held at the Cobb Galleria on Nov. 12. The Traton Homes blog keeps homebuyers abreast of community news, local events and special promotions. The blog includes a featured home, as well as video posts where homebuyers can get a detailed peek at a specific community. Kimberly Garwood Marketing Manager for Traton Homes comments, “We are so honored to… Read More

  7. Traton Homes New Blog

    mRELEVANCE congratulates Atlanta home builder Traton Homes on their 39th year in business and their new Traton Homes blog.  The blog will allow for better communications with relevant audiences including home shoppers and Realtors. This gives home buyers more ways than ever to explore Traton’s 16 communities and discover incentives, specials and overall news. For over 39 years, Traton Homes has given homeowners Altogether More… more experience, more impressive architecture, more outstanding included features, more desirable locations and more value.  You… Read More