Tag: web personalization

  1. Search Engines and behavioral targeting

    We are starting to see the search engines make changes in the results they provide for search terms. It seems we are headed toward web 3.0 often referred to as the semantic web. What happened the last time you performed a search on Google? Did you see the phrase, “Personalized based on your web history” appear in the top right of the page? Google is returning results that are relevant to you based on your most recent searches. These results… Read More