Tag: website development

  1. Marketing Relevance Wins Big at OBIEs

    Yesterday, Marketing Relevance was honored with a Gold OBIE at the Greater Atlanta Home Builders Association’s 37th annual OBIE Awards. The OBIEs are awards presented to outstanding participants in the greater Atlanta new home construction industry. This award for Best Website; Corporate-Builder/Developer represents a website project designed and built by Marketing Relevance for KM Homes, a builder of luxury new homes in the Atlanta metro area. KM Homes had a number of goals in mind for the new site, including… Read More

  2. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

  3. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  6. Building The Website Of Your Dreams

    The design of your website is very important, as we discussed in a previous post, but the user experience on your website and how interactive it is might be even more important. Creating the best website combines the ‘bling’ of graphic design and branding with interaction and information delivery creates a place where your buyers (and website visitors) can decide for themselves why you are their best option. Graphic design created the look and feel of your website and most important… Read More

  7. A Day In the Life of a Web Developer

    Dave Stiles has been with Marketing RELEVANCE for three years as a Technical Account Manager and Full Stack Developer. He, like most people, juggles different components of work, from client-facing to team-management tasks, on a daily basis. Keeping all the balls in the air is an art and a science for Dave. Discover a day in the life of a web developer. Dave’s web developer days began 17 years ago, when he was in high school.  His main roles with mRELEVANCE include… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. SEO Primer for Executives

    Executives overseeing large projects with multiple moving parts have to plenty to juggle without having to parse every single suggestion that comes from the Marketing department. Many managers roll their eyes when the tech people start talking about “SEO,” and “back end dev.” But managing all those parts means knowing every part of the team is doing what they are supposed to be doing. Understanding Search Engine Optimization (SEO) can help executives make better decisions about the team, their roles… Read More

  10. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  11. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. My Brother Built It: Why Doesn’t it Work?

    One of the most frequently asked questions we get about websites and marketing strategy is, “How effective is my company’s website?” Every day we hear from frustrated companies whose websites were built by  relatives, typically a brother or brother-in-law. This is great if your relative works for an internet marketing company in the industry. Chances are he doesn’t. “My Brother Built It, Why Doesn’t It WORK?” is a special course from  mRELEVANCE that will teach you how to evaluate the effectiveness of your most important… Read More