Tag: women

  1. IBS: The Sisterhood of the Traveling Laptop

    What does your next buyer want? Well chances are that she is a woman and that she wants to live in a walkable area with convenience to transit. What is nice for home builders is that she is willing to pay a premium to get what she wants. Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation? This year at IBS, I’ll be presenting “The… Read More