Tag: YouTube

  1. Social Media 101: YouTube for Business

    Our Back to the Basics: Social Media 101 series returns for a focus on the video-streaming giant YouTube and how businesses can use its features to strengthen their marketing. With the potential to reach millions through a single video, learn the secrets to making the most of YouTube for your business! Just the Facts More than one billion people currently use YouTube, which is actually nearly one-third of all people on the Internet. This audience generates billions of views every… Read More

  2. Top 6 Strategies for Optimizing Videos

    Consumers are watching more videos than ever. If your company has not added video to its marketing mix, we can give you five trillion reasons why including video as a marketing tactic is a good idea! According to a recent survey by Ampere Analysis, Facebook is on track to deliver two trillion video views this year. YouTube will deliver three trillion views this year. In fact, YouTube is the second largest search engine after Google. With more than three billion searches… Read More

  3. How Do I Set Up a YouTube Channel?

    Have you ever been sent a YouTube video to watch, or clicked on one from your Facebook News Feed? If so, you know that it’s a great resource for marketing. However, setting up a YouTube channel requires a little time and strategy. In this post, mRELEVANCE will guide you through the process of creating a YouTube account with step-by-step instructions and helpful tips from Managing Partner Carol Morgan’s book, Social Media 3.0. First and foremost, you need to create your… Read More

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  5. Attracting All Audiences with YouTube

    While YouTube One Channel has been around for a few months now, many brands don’t know how to best take advantage of the improvements that the new platform provides. Here’s a quick rundown of what you need to know: Layout: The new layout has removed the customizable background and replaced it with Content Art, which is a photo banner that resizes (think responsive design) to the appropriate  browser size based on the device used to access the site. Included in… Read More

  6. YouTube Allows Uploads of Longer Videos

    YouTube raised the upload limit of videos to 15 minutes for all users in July 2010. This was exciting. Nevertheless, if you tried to watch a video on YouTube that was broken up into 15 minute increments because the video was too long, you know how frustrating it can be to find all of the 15 minute sections, decipher the order and watch; and uploading all of those different pieces is just as bad. However, all of this is changing…. Read More

  7. YouTube Gets a Facelift

    You might have noticed/heard that YouTube got a new look. Launched April, 1 2010 the new cleaner, more streamlined YouTube was rally not an April Fools prank. Here are some of the changes you’ll need to take note of as you’re navigating the new page. The biggest change is the design change of the right hand navigation bar. Where there once was YouTuber (ie YouTube user) information, a picture, and the embed code for your favorite videos, you’ll now find… Read More

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  9. Top Tips for Real Estate Video

    If a picture is worth a thousand words, what is a video worth? Did you know that 10 hours of video are uploaded to YouTube every minute? And YouTube has 300 million users worldwide viewing hundreds of millions of videos each day? People love to share video, so why not shoot a video of your new home or community today? Brokers, agents, builders, communities, developers and others in the real estate industry are utilizing video to share their messages. Davidson… Read More

  10. Put Video to Work in your Social Media Program

    Do you have video of your product or service? YouTube is an online video service that allows anyone to publish and share video via the Internet. YouTube provides a user friendly platform that allows companies to easily embed video into Facebook, blogs and Web sites. Share original videos via mobile devices and email. New videos are a great way to keep consumers coming back to your site to see what’s new. YouTube Business Advantages •    Easily embed videos and share… Read More