Search Engine Optimization

When customers search online for your product, do they find you? Your website needs to appear near the top of the search results to satisfy today’s “I want it now” customer.

Organic or Natural Search

Did you know that organic results are clicked on 70% more than the paid results?

We perform both on-page and off-page SEO to improve your website’s organic search results for specific key words and phrases. On-page search engine optimization is performed on your site and includes relevant keyword-rich content, proper linking and meta data. Off-page SEO includes linking to your website from articles, blogs, directories and other sites.

When you hear the term search engine marketing, it typically refers to paid search. Pay per click can play an important part of a marketing campaign, just don’t confuse it with organic SEO.

Optimized Relevance™

Our Optimized Relevance™ programs focus on keywords and consist of an initial keyword identification strategy, regular on-page modifications, and monthly tracking and reporting. This process ensures that adjustments will be made to your program as needed to maximize your return on investment (ROI).

Performing keyword identification ensures that the top keywords are identified based on product, location, brand, social activities, lifestyle and other identifiers.

Each month mRELEVANCE will focus on driving traffic through organic search engine optimization and will monitor target Search Engine Results Pages (SERP), Page Rank (PR), and other optimization channels.

We offer three different search engine optimization packages to meet a variety of client needs.

 

Examples of  various techniques used in the Optimized Relevance™  options are:

  • Initial keyword analysis and regular keyword reviews, as necessary
  • Optimize for primary keyword phrases (ranging from 5 to 15 and up)
  • On-page site modifications (title, description, content review, image and link tags)
  • Weekly SERP tracking and monthly tracking reports (with SEO tools and analysis)
  • mRELEVANCE channel placements
  • Online bookmarking
  • Google and Yahoo! Tools (with local search and Google+ connections)
  • Free and paid directory listings
  • Expanded Photo sharing
  • Micro-blogging
  • Local SEO and citation building
  • Video syndication (with client supplied video)
  • SEO-style Article Marketing

Call for specific package information. Not all tactics are utilized at every level of service.

Clients will receive a detailed 5 – 8 page executive summary style monthly tracking report benchmarking site performance and next steps.

Optimized Relevance™ Investments start from $1,000/ month with a $2,000 set-up and increase based on the level and the complexity. Custom packages can be tailored to your company’s needs.

We look forward to working with you to position your site higher in the search engines. Contact us to get started 847-259-7312


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