Marketing Books

Carol MorganRev up your social media program with Social Media 3.0, a new book by Carol L. Morgan, managing partner of mRELEVANCE, LLC. Morgan’s third book, published by MyHome Press, offers tips and advice to companies for creating a strategic social media marketing program.

Social Media 3.0 is designed to help businesses take their social media presence to the next level,” explains Morgan. “The book includes content that will help reader’s understand how the various generations use social media, tips to set up a program and ways to integrate social media into strategic marketing.”

In a clear and concise style, Morgan explains how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and even shares real-life case studies of social media campaigns. Morgan also includes details on:

  • Mobile websites
  • Updates to search engine optimization (SEO), including Panda and Penguin
  • Gaining Facebook likes and Twitter followers
    How to get started with podcasting
  • Obtaining more connections on LinkedIn

Additionally, Social Media 3.0 features how-to tips for new social media tools such as Pinterest, Google+, Tumblr, Instagram, Houzz and Foursquare.

Morgan has more than 20 years of experience in public relations and marketing. In addition to being a managing partner of Marketing RELEVANCE, a marketing, communication and interactive agency with offices in Atlanta and Chicago, she teaches social media seminars across the country.

Morgan’s past books, Social Media for Home Builders and Social Media 2.0: It’s Easier Than You Think, were both top sellers for NAHB BuilderBooks, the publishing arm of the National Association of Home Builders. To purchase Social Media 3.0, visit or call 800-223-2665.

For more information, contact Carol Morgan via or connect with her on Facebook at

Categories : Marketing Books, News

internet marketing to increase home salesMitch Levinson’s new book, “Internet Marketing: The Key to Increased Home Sales,” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members).

Learn how consumers are using the Internet to search for new homes, remodelers and suppliers from smart phones, tablets, and computers. Make sure home buyers find you before your competitors by learning the essentials of Internet marketing from industry expert Mitch Levinson.

“Internet Marketing: The Key to Increased Home Sales” explains step-by-step how to increase quality website traffic and convert it to sales center visits by providing the right information to home buyers online.

You’ll learn how to:

  • Improve your search rankings for the keywords your program is targeting
  • Fill the search engines with your primary content
  • Prompt your website visitors to drive to your sales centers, call the sales office, and provide their e-mail addresses
  • Apply formulas for search engine optimization (SEO)
  • Identify and incorporate the right key words
  • Follow up online leads
  • Use social media to improve SEO
  • Blog with impact
  • Spend ad dollars wisely
  • Boost open and click-through rates for your e-mail marketing newsletters and flyers
  • Avoid spamming

Get the ROI you want for what you’re already spending on websites, blogs, social media, and advertising. Learn new strategies to compete online using the intelligence Mitch provides.

Categories : Marketing Books

social media for home buildersCarol Flammer’s new book “Social Media For Home Builders 2.0: It’s Easier Than You Think” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members)

As the newest form of permission-based marketing, social media marketing is ever changing and evolving. While much of it may seem like idle chatter on the surface, social media marketing can be used by home builders, remodelers, real estate agents, marketers and others in the industry to build brand, engage consumers, increase leads, improve search engine optimization, manage online reputation and ultimately sell homes.

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook,Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results. Social Media for Home Builders 2.0: It’s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and selling more homes.

The updated edition includes even more examples, details, and strategies than the first edition, featuring- examples of specific social media campaigns and their sales results by builder type

-sample tweets and Twitter campaigns to draw foot traffic to homes and communities
-new research on how people are using social media

Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. The book also explains how to improve SEO, run campaigns, optimize websites, blogs, and other social networking sites, and track, analyze, and improve results.

Categories : Marketing Books