Archive for Facebook page

mRELEVANCE, LLC announces the launch of the new Listings tab on the Gerstad Builders Facebook page, https://www.facebook.com/gerstadbuilders/app_190322544333196. The

FacebookListings tab is organized by community, and provides prospective buyers with an additional option to search for new homes.

“Many homebuyers are choosing to begin their new home search on Facebook because they are already there,” said Roger Gerstad, president of Gerstad Builders. “The website is a comfortable platform for the new generation of technological savvy buyers, and we’re happy to be able to accommodate their needs.”

The new Listings tab on the Gerstad Builders Facebook page is organized by community and includes information on where each neighborhood is located, the price range and square footage of the homes, as well as contact information.

Users may select the “click here to learn more” button for additional information about each community including Bailey Estates in Williams Bay, Wis., Liberty Trails in McHenry, Ill., The Trails of Dawson Creek in Poplar Grove, Ill. and The Trails of Pheasant Ridge in Richmond, Ill. Once an area of interest is selected, users will then be brought to the community page on the builder’s website where they can explore each community’s available floor plans. Read More→

Categories : Blog, News
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Nov
01

Facebook Boot Camp

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Facebook Boot CampTired of hearing that you need a Facebook page for business, but just not knowing where to start? Then THIS is the class for you. On November 16 from 10 a.m. to 1 p.m. at The Housing Center, you can immerse yourself in Facebook Boot Camp, a hands-on workshop designed to train professionals how to effectively use social media to enhance their professional reputation, reach existing customers and build relationships with target audiences.

This three hour Facebook Boot Camp covers the “how to basics.” Get started with a Facebook page and strategy with tips and insight from social media expert, Carol M. Flammer, MIRM.  The author of “Social Media For Home Builders: It’s Easier Than You Think.”

Facebook – create a Fan page and learn how to promote your business to friends and customers — don’t miss this online cocktail party.

Class Supplies List – you’ll get more out of this hands-on class if you bring a few supplies with you.
•    Laptop with ability to connect to a wireless network
•    Corporate logo
•    Corporate bio or company description 75 – 100 words
•    List of website and other social media URLs
•    Collateral and promotional materials
•    Copies of eflyers
•    Photos sized for the internet – 72 dpi and saved as jpegs

This class is designed for remodelers, home builders and others in the home building industry. Visit the Atlanta HBA website to sign up!

Categories : Events, Seminars
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geeky guy at computerIf you’ve been monitoring your Facebook business page (which if you have one, should be regularly), you’ve certainly noticed that today is a big day: the end of boxes and expansive pixel width for tabs. Apparently the switch hasn’t occurred yet, so there’s still time to make some quick adjustments.

If you still want the information on boxes to be a part of your page, you’ll need to change each box to appear as a tab. If you have social media icons and other buttons as boxes, you may want to rethink how the information is presented and reconfigure or create some new tabs.

The pixel width of canvas applications and FBML tabs is now a mere 520px. Anything larger will be severed by Facebook at 520px. You’ll need to either reconfigure your tabs, or adjust the width and height in the code.

Another Facebook change affecting businesses is the addition of Facebook Places. Now Facebook users have the ability to check in at your location, which will broadcast to their friends. By claiming your Place, you can edit key information about your business and also merge your Place listing with your Facebook page. It’s another great opportunity to connect and interact with current and potential customers.

Are all of these changes overwhelming? Do you need some help with your social media program? Give mRELEVANCE a call at 770-383-3360 and we can design a program perfect for you.

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There were four principle concepts to take away from Thursday’s social media presentation with Peter Shankman of HARO (Peter was in Atlanta and the guest speaker at a PRSA luncheon on June 18th that I happily attended). While the entire presentation was full of insightful tips and entertaining anecdotes, Peter stressed the importance of these four primary principles, which are the basics of any effective social media campaign.

  1. Transparency Consumers and the public in general are not stupid. If you are not honest about who you are and what your intentions are, it will come back to haunt you in the end. Unfortunately, the public relations industry is full of examples where companies were not entirely transparent with their intentions and the negative ramifications were tremendous. Wal-mart with their “Walmarting Across America” blog and the “Working Families for Wal-Mart” blog, Sony with their blog “All I want for Christmas is a PSP” and McDonald’s with their “4railroads” and “Mcdmillionwinner” blogs promoting their Monopoly game are only a few examples. Learn from the mistakes of these big corporations and be honest with who you are and what your message is.
  2. Relevance Make sure that your message is on topic with who your audience is and what  your industry is. Before you get invested with social media, you need to know who you are talking to. Read More→
Categories : General Information
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