Archive for Facebook page
mRELEVANCE Develops Listings Tab on Gerstad Builders Facebook Page
Posted by: | CommentsmRELEVANCE, LLC announces the launch of the new Listings tab on the Gerstad Builders Facebook page, https://www.facebook.com/gerstadbuilders/app_190322544333196. The
Listings tab is organized by community, and provides prospective buyers with an additional option to search for new homes.
“Many homebuyers are choosing to begin their new home search on Facebook because they are already there,” said Roger Gerstad, president of Gerstad Builders. “The website is a comfortable platform for the new generation of technological savvy buyers, and we’re happy to be able to accommodate their needs.”
The new Listings tab on the Gerstad Builders Facebook page is organized by community and includes information on where each neighborhood is located, the price range and square footage of the homes, as well as contact information.
Users may select the “click here to learn more” button for additional information about each community including Bailey Estates in Williams Bay, Wis., Liberty Trails in McHenry, Ill., The Trails of Dawson Creek in Poplar Grove, Ill. and The Trails of Pheasant Ridge in Richmond, Ill. Once an area of interest is selected, users will then be brought to the community page on the builder’s website where they can explore each community’s available floor plans. Read More→
There is More to Facebook Than Just Your Wall
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Pink Floyd was ahead of their time with the song, “Another Brick In The Wall.” Little did Roger Waters realize in 1972 that he could be describing Facebook marketing in 2010. You see, not only can you add another brick to your wall (tabs across the top of your business Facebook page), but you can also ‘Tear Down The Wall” and use one of these new custom tabs as your entry page instead of the wall.
Simply put, using custom tabs and Facebook apps helps your business promote itself and maximize your presence on the site.
Adding additional tabs to your business page can look and function like a simple website if done properly. Companies are building more and more functionality and content into their Facebook website tabs, and Facebook is supporting these tabs by offering to add additional functionality in future releases for more advanced connectivity. Our mRELEVANCE Facebook Page is a simple example to look at. We built a 7 page website in 4 sections, complete with photos and a small portfolio, and set it to be the first page you visit when coming to the site.
Other companies have used custom tabs to build coupons and images into their pages to encourage visitors to ‘like’ their page or sign up for something. Outback Steakhouse is one example of a coupon the encourages visitors to buy their designer gift cards, S & A Homes Facebook Page uses the coupon to get buyers directly and Rockledge Apartments Facebook Page uses the coupon to encourage visitors to ‘like’ their page.
If you are looking to maximize your presence on Facebook, you need to consider adding some additional custom pages to your wall. Think of them as an extension of your website or brand, a mini website on your Facebook page that you can use to encourage interaction. It is a great way to promote your company through additional layers of information from an expanded about us page to coupons to photos, the sky is the limit. Let us know if we can help you build BLING into your Facebook page. Contact mRELEVANCE for all your Facebook and social media marketing needs.
Facebook Boot Camp
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Tired of hearing that you need a Facebook page for business, but just not knowing where to start? Then THIS is the class for you. On November 16 from 10 a.m. to 1 p.m. at The Housing Center, you can immerse yourself in Facebook Boot Camp, a hands-on workshop designed to train professionals how to effectively use social media to enhance their professional reputation, reach existing customers and build relationships with target audiences.
This three hour Facebook Boot Camp covers the “how to basics.” Get started with a Facebook page and strategy with tips and insight from social media expert, Carol M. Flammer, MIRM. The author of “Social Media For Home Builders: It’s Easier Than You Think.”
Facebook – create a Fan page and learn how to promote your business to friends and customers — don’t miss this online cocktail party.
Class Supplies List – you’ll get more out of this hands-on class if you bring a few supplies with you.
• Laptop with ability to connect to a wireless network
• Corporate logo
• Corporate bio or company description 75 – 100 words
• List of website and other social media URLs
• Collateral and promotional materials
• Copies of eflyers
• Photos sized for the internet – 72 dpi and saved as jpegs
This class is designed for remodelers, home builders and others in the home building industry. Visit the Atlanta HBA website to sign up!
Another Week, Another Facebook Change (Or Three)
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If you’ve been monitoring your Facebook business page (which if you have one, should be regularly), you’ve certainly noticed that today is a big day: the end of boxes and expansive pixel width for tabs. Apparently the switch hasn’t occurred yet, so there’s still time to make some quick adjustments.
If you still want the information on boxes to be a part of your page, you’ll need to change each box to appear as a tab. If you have social media icons and other buttons as boxes, you may want to rethink how the information is presented and reconfigure or create some new tabs.
The pixel width of canvas applications and FBML tabs is now a mere 520px. Anything larger will be severed by Facebook at 520px. You’ll need to either reconfigure your tabs, or adjust the width and height in the code.
Another Facebook change affecting businesses is the addition of Facebook Places. Now Facebook users have the ability to check in at your location, which will broadcast to their friends. By claiming your Place, you can edit key information about your business and also merge your Place listing with your Facebook page. It’s another great opportunity to connect and interact with current and potential customers.
Are all of these changes overwhelming? Do you need some help with your social media program? Give mRELEVANCE a call at 770-383-3360 and we can design a program perfect for you.
