Archive for Pew Internet Project

Jun
28

Paying it Forward Gone Mobile

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Ally Mobile BankingEverybody and their twelve-year-old cousin has a smartphone these days, and they’re being used for more than just texting, blogging and social media updates. As we grow increasingly comfortable with the presence of smartphones in our lives, we also are growing more comfortable with completing financial transactions on these devices.

Recent Pew Internet surveys found that more than one-third of smartphone owners have used their phones for online banking services, one in 10 Americans have used their phone to make a charitable contribution by text message and 46 percent of app users have purchased an app using their mobile device. Additionally, a Federal Reserve report from March showed that 21 percent of cell phone owners had used mobile banking services in the past year, and that another 11 percent planned to use them within the next year.  Research from comScore also found that 38 percent of smartphone users have used their phone to make a purchase of some kind. Read More→

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Internet vs. SmartphoneEver since they debuted in the market, smartphones have been a huge hit among consumers, and its easy to see why. Smartphones have compacted essential features of a computer into  small, user-friendly pocket-sized devices. Smartphone users enjoy using social networking apps, Internet browsing, e-mail and other handy features with devices that fit in the palm of their hand.

A recent study by the Pew Research Center’s Pew Internet Project, found some interesting trends regarding which groups of Americans are adopting smartphones and how they’re integrating them into their everyday lives.

Of course, teens and young adults are the first to check out the latest trends, and this is no different when it comes to cell phones. Approximately 49 percent of those aged 18 to 24 own smartphones according to the study. While it’s generally accepted that y0ungsters are the first to adapt and learn emerging technologies, American adults sure are holding their own. Approximately 35 percent of American adults own smartphones.

The study also reported that 59 percent of adults living in a household with an income of $75,000 or more are smartphone users. About 48 percent of college graduates own smart phones as well.

Because smartphones are clearly very user-friendly and navigable by a wide range of people, they have become a popular means of accessing the internet. Of those surveyed, 25 percent said they go online mostly by using their smartphone. Furthermore, 68 percent of respondents said that they use their smartphone to access the internet daily.

If people are using cell phones to access the internet instead of personal computers, how will you adapt? You don’t want to get hung up on! Ask the staff at mRELEVANCE to help you keep your online presence and marketing strategy up-to-date.

Categories : News, Statistics
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