Archive for professional women in building

Carol Morgan of mRELEVANCECarol Morgan, managing partner of mRELEVANCE, LLC, was recently named the Vice Chair of Professional Women in Building (PWB) by the National Association of Home Builders.

Morgan has been involved in Professional Women in Building at the national level for many years. Her involvement has included serving as the commutations chair, serving as Region B Trustee and participating in spring, fall and International Builder’s Show (IBS) board meetings, as well as conference calls. She has also represented PWB as a presenter at IBS for many years. She was instrumental in the founding of the Atlanta PWB chapter, as was awarded the Council Chair of the Year by the Greater Atlanta Home Builders Association for her work as Sales and Marketing Chair and her guidance with the new PWB chapter.

Morgan states, “It is an honor to serve on the leadership of a group that truly makes a difference in our industry. I look forward to working with this incredible group of women to continue to grow the organization.” Read More→

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Carol FlammerCarol Flammer, MIRM, was elected as a Region B Trustee by the National Association of Home Builders (NAHB) Professional Women in Building (PWB) at the International Builders’ Show last month in Orlando, Fla.

“Professional Women in Building represents a wide cross section of the industry. Not only are we diverse because we are women, but we have diverse careers,” stated Flammer. “I look forward to working with this dynamic leadership team as we encourage career development within the industry and promote active involvement in the political and legislative process.”

Flammer is the managing partner of Marketing RELEVANCE, a marketing, communication and interactive agency with offices in Atlanta and Chicago. The agency is focused on meeting builder and developer needs in a changing marketplace. Read More→

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Dec
29

Women and the Social Media Grapevine

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Too Much LaundryWomen outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are?

The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach this target audience?

Here are some interesting statistics:

84% of social networking sites have more female users than male.
Study done by Brian Solis using Google Ad Planner Service

50% of women surveyed say that blogs influenced their purchase decisions
Women and Social Media Survey by BlogHer, iVillage and Compass Partners survey.

91% of homebuying decisions are influenced by women and this year at the International Builders Show (IBS) Karen Dry, Dina Gundersen, Tammie Smoot and I (Carol Flammer) will show you how to engage them through social media. See great case studies of how corporate America is engaging this demographic group.  Discover ways social media can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage.

Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221.

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Categories : Events, Seminars, Statistics
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