Archive for social media for home builders

08_6_nl_curvesAlthough many builders, real estate agents, remodelers and other small business owners may be a bit apprehensive about diving into social media and creating an online presence for their organization, Carol Flammer reminds home builders and others that social media is “Easier than You Think.”

In a recent interview with Cathy Stucker of Selling Books, Carol discusses her first book, “Social Media for Home Builders: It’s Easier Than You Think” and how all businesses can use it to enhance or begin a social media program from the ground up.

In the interview, Carol explains her inspiration for writing the book, how she came up with the title and the obstacles she encountered while describing the best practices for social media. She also gives insight to the writing process by sharing her rituals, advice to aspiring writers and what she would do differently if given the chance.

Social Media for Home Builders 2.0 is on the press right now. You can already order this updated, bigger and better version of it from BuilderBooks.

To read Cathy Stucker’s interview with Carol visit the Selling Books website. For more information on top-selling author and marketing consultant, Carol Flammer or her book, visit the mRELEVANCE website, Carol or find Carol on LinkedIn.

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he said she said internet marketing and social mediaInternet marketing experts Mitch Levinson, MIRM and Carol Flammer, MIRM will answer commonly asked questions related to online marketing from two different perspectives. Taking the “He Said” position, Mitch will answer questions from the perspective of how to improve your SEO. From the “She Said” position, Carol will focus on how to create great content that attracts and engages readers from your blog to your Facebook page. This lively discussion is sure to be fun. The team will be accepting questions in advance, so please email them to

NAHB Webinar on May 25 from 2 – 3 p.m. est

Learning Objectives

1) Build a firm foundation for your social media marketing campaign

2)Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office

3) Personalize the home buying experience

For more information or to register, visit this NAHB link.

Council Member Fee: $19.95
NAHB Member Fee: $24.95
Non NAHB Member Fee: $44.95

FREE book with this webinar! Get a complimentary copy of the new edition of Social Media for Home Builders 2.0: It’s Easier Than You Think by Carol Flammer. Please allow 5-10 business days for processing. To learn more about BuilderBooks please visit

For more information on social marketing or for a social marketing consultation, please contact mRELEVANCE.

Categories : Events, Seminars
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Get Social with Carol Flammer

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social media key 300x250Are you ready to dive into the wonderful world of social media? Author of the top-selling BuilderBooks, Social Media for Home Builders, It’s Easier Than You Think” and social marketing visionary Carol Flammer will be at The Regions Center in Nashville, Tenn. on Thursday, April 7 from 9:30 a.m. to 12:30 p.m. to discuss social media strategy.

Carol started blogging well before blogging was cool and will use that knowledge and experience to review today’s hottest social media topics. She’ll then open the floor for questions.

Presented by the Home Builders Association of Middle Tennessee’s (HBAMT) Sales and Marketing Council and Professional Warranty Service Corporation, this seminar will provide attendees with three hours of continuing education credit.

You don’t think you can learn all there is to know about social media in three hours? Well, you’re in luck. Attendees will be eligible to win one of five, 30 minute one-on-one sessions with Carol courtesy of REGIONS Mortgage.

The cost of attendance is $30 for SMC members with an RSVP, $50 for HBAMT members with an RSVP and $75 for non-members with an RSVP.

For more information or to RSVP, call 615-377-9651 ext. 314 or email

Do you need more social media help? You can contact Carol at mRELEVANCE for even more opportunities to “get social.”

Categories : Events, Seminars
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blogging for businessWhat are you doing to market your business? You may have a website; heard something about blogging, but not exactly sure what it is; got on Facebook once to see what Farmville is all about; and recently discovered that people are “tweeting,” but can’t figure out why making bird noises would promote anything. If this sounds like you, then it’s time to enter the 21st century by attending the 2011 Dunwoody Business Expo on April 21 at the Crowne Plaza Atlanta Perimeter at Ravinia.

Although the name may imply that you must live or work in the city to attend, the 2011 Dunwoody Business Expo has information to help all business owners succeed.

Carol Flammer, mRELEVANCE, LLC’s managing partner will be holding a breakout session from 3 p.m. to 3:30 p.m. to discuss various social marketing strategies to grow your business. For more information or to register for the event, visit the Dunwoody Chamber of Commerce website.

In addition to her speaking engagements, Carol discusses the ins and outs of social media marketing programs in her book, “Social Media For Home Builders: It’s Easier Than You Think.” Through the book, you’ll learn about the different online tools that your competition is already using, and how to implement those tools into your marketing program. Although the book is geared toward home builders the information is applicable to any small business. Carol’s book is available on Kindle from Amazon.

Want even more social media help, or unable to make the Dunwoody Business Expo? Contact Carol at mRELEVANCE to learn more about how to use social media to grow your business.

Categories : Events, News, Seminars, Tips
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Facebook Boot Camp

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Facebook Boot CampTired of hearing that you need a Facebook page for business, but just not knowing where to start? Then THIS is the class for you. On November 16 from 10 a.m. to 1 p.m. at The Housing Center, you can immerse yourself in Facebook Boot Camp, a hands-on workshop designed to train professionals how to effectively use social media to enhance their professional reputation, reach existing customers and build relationships with target audiences.

This three hour Facebook Boot Camp covers the “how to basics.” Get started with a Facebook page and strategy with tips and insight from social media expert, Carol M. Flammer, MIRM.  The author of “Social Media For Home Builders: It’s Easier Than You Think.”

Facebook – create a Fan page and learn how to promote your business to friends and customers — don’t miss this online cocktail party.

Class Supplies List – you’ll get more out of this hands-on class if you bring a few supplies with you.
•    Laptop with ability to connect to a wireless network
•    Corporate logo
•    Corporate bio or company description 75 – 100 words
•    List of website and other social media URLs
•    Collateral and promotional materials
•    Copies of eflyers
•    Photos sized for the internet – 72 dpi and saved as jpegs

This class is designed for remodelers, home builders and others in the home building industry. Visit the Atlanta HBA website to sign up!

Categories : Events, Seminars
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buildingBlocksWhiteSchool is back in session. Fall is in the air and yellow school buses are everywhere. Going back to school can be more than just educational, it can be fun. However, for home builders, developers and remodelers, the learning curve for social media can be overwhelming. Does your home building company have the proper social media tools? Do you understand the building blocks needed for online success? Are you interested in streamlining your social media program?

Get all of your questions answered when you go “back to school with social media.” It can be easy when you have the proper building blocks in place. Author of NAHB BuildersBooks’ number one selling book this year, Carol Flammer offers solutions and a step-by-step, block-by-block directions for setting up your program in her book, “Social Media for Home Builders: It’s Easier Than You Think.”

Now builders, developers and remodelers have the opportunity to win a signed copy of “Social Media for Home Builders: It’s Easier Than You Think.” Here are the guidelines. Now through September 17 when you Tweet or Post on Facebook you will be entered into a daily drawing from mRELEVANCE to win a copy of the book.

Simply tweet the following:  I want to go back to school with Social Media for Home Builders by @CarolFlammer. Post this on Twitter or on the mRELEVANCE Facebook wall or on Carol’s Facebook wall, or just tag Carol in a post.

“Social Media for Home Builders: It’s Easier Than You Think” is available from BuilderBooks.

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SBSHousemRELEVANCE founders and managing partners, Carol Flammer and Mitch Levinson MIRMs will present “Social Media for Home Builders: Engage in the Online Conversation” at the Southern Building Show on Friday, May 14 from 2:30 to 4 p.m. This year the show takes place at the Georgia World Congress Center – May 13 – 15.

If you are home builder or developer who is still wondering how social media can benefit your business, this is the seminar for you.  Learn how home builders, developers and others in the real estate industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, Twitter, Blogging and more. Learn how to track and measure a successful social media program and learn how to set one up from the ground up.

If you can’t make the Southern Building Show, call us to schedule a consultation. We’d love to help you build your online program. 770-383-3360 or email carol (at)

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REtechSouth New Homes CampMark your calendar for the South’s largest real estate focused technology conference. REtechSouth takes place March 25 and 26 at Gwinnett Center. Best of all, there is still time to buy your ticket, but don’t wait long the conference sold out last year. Carol has a discount code, so make sure to use it: REtechSouth Discount Tickets!

mRELEVANCE is proud to sponsor RetechSouth’s New Homes Camp on Thursday, March 25 from 9:30 a.m. – noon. Featuring Carol Flammer, Meredith Oliver, Mitch Levinson, Tice Burke and Paul Chaney, this special focus section focuses on how to use blogging, social media and other tech tools for a competitive advantage.

Whether you are a home builder, developer, marketing director, new homes sales agent, broker or are simply interested in learning more about the new homes industry, this is one adventure in new technology that you don’t want to miss. Don’t forget to bring your business card for raffle prizes to be given away throughout New Homes Camp.

Take Aways include:
• Positioning your blog as the engine of your social media program
• How to sell to the savvy dot com consumer
• Interacting with consumers through Trulia Q&A and your Trulia blog
• How to position your social media content to show up higher in the search engines
• How online conversations can lead to building long-term trusted client relationships
• The most commonly used social media tools for engaging customers

Here is the content schedule for New Homes Camp:

Forget the Bling: It’s Time to Blog
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!

Selling to Dot Com; Follow Up Until they Buy, Die or Get a Restraining Order
It’s five o’clock…do you know where your Web site leads are? How well do you convert your eLeads into eSales? This seminar is for sales agents who want to: 1) Improve follow-up response time and frequency, 2) Set more appointments with eLeads and phone calls and 3) Convert more eLead appointments into eSales. Fast paced, fun and content rich, Meredith will give you six strategies to help you respond better, quicker and faster to your walk-in traffic and Internet leads. Stop sending massive eblasts that get little response and leaving boring voicemail messages! It’s time to put the fun back in follow-up! Learn how from Internet marketing expert, Meredith Oliver!

Beyond Listings: Interact with Consumers on Trulia
You’ve claimed your listings on Trulia, but have you looked beyond that? With 6 million users a month, how can you interact with them so that they know about your homes and communities? Tice Burke, Manager of Strategic Partnerships will show you how to meet buyers on Trulia. Learn how to engage your next buyer through Q&A and launch your Trulia blog – It’s Free!

The Intersection of Social and Search
Google is working to make search more social. What can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how to optimize your status and how to know it is working? Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

The Digital Handshake: Proven Strategies to Grow Your Business Using Social Media
Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.

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Social Media for Home BuildersHome builders, developers, real estate agents and new home marketers – Do you want to learn how to use social media as an effective part of your marketing program? Are you interested in increasing your Internet traffic while at the same time building relationships with potential customers and influencers? Well, help is here! Carol Flammer’s new book, “Social Media for Home Builders: It’s Easier Than You Think” is HOT off the press and available at BuilderBooks.

This easy to understand book walks you step-by-step through building a social media program from the ground up. Learn the basics for promoting your business through social networking and blogging. Find out how to build Friends, Fans and Followers and create an effective strategy for your business.  From Twitter to LinkedIn to Blogging on your own site, it’s all here.  Builders and those in the real estate industry will especially love the industry specific sites.

What others are saying:

“This book is so cool! I’ve always said I know enough about the Internet and Social Media to be dangerous, but this book gives the reader step by step guidelines for Social Media Optimization. It really helps me put Social Media and the Internet in to a workable and organized plan.”

—Gaye Orr, MIRM, President
Coldwell Banker Advantage New Homes, LLC, Raleigh, NC

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Social Real Estate ChicagomRELEVANCE and New Home Notebook announce Social Real Estate Chicago, a conference for builders, developers, marketers and job seekers in the real estate industry. This event focuses on social media and how to apply it to find your next job, as well as for marketing new homes. Social Real Estate Chicago will be held at the Abbington, located just west of I-355 in Glen Ellyn, on Tuesday, September 29, from 9:00 a.m. to 5:00 p.m. (registration at 8:30 a.m.).

Local and national social media experts will be presenting on a variety of topics:

Mitch Levinson, MIRM and Carol Flammer, MIRM, managing partners of award-winning Internet marketing, public relations and social media firm mRELEVANCE, LLC; Rudy Bachraty with Trulia; Sara Bonert with Zillow; Kelly O’Brien with Chicago Tribune/; Julie Wernau, job seeker, publisher of and Nita Tuskan with New Home Notebook, among others.

The morning sessions focus on utilizing social media for brand building and will include topics such as the “Dos and Don’ts” of social media for real estate, best practices and reputation management. The afternoon sessions will focus on social media for job seekers and provide the perspective of both the job applicant and employer. The conference ends with a wrap-up presentation on tracking and measuring one’s efforts in social media.

More information? Follow Social Real Estate Chicago on Twitter @SocialREChicago or visit Social Real Estate Chicago.

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