Archive for social media for homebuilders

Keystone Custom Homes Pinterest ContestmRELEVANCE, LLC announces that it has recently launched a new social media campaign for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. “Decorate Keystone’s Model Home for Spring” encourages participants to interact with the builder on Pinterest and Facebook from now until Tuesday, May 13, 2014 for a chance to win Pottery Barn gift cards.

“We are excited to launch this campaign for Keystone Custom Homes,” said Carol Morgan, managing partner of mRELEVANCE. “We have created several Pinterest contests, and they have been very successful for our clients. Pinterest followers increase and, since we promote these campaigns on Facebook, so do Facebook likes. For this one, we wanted to take advantage of the synergy between Facebook and Pinterest to further spread engagement across both sites by introducing new campaign elements.”

To enter the contest, participants need to complete a number of steps:

1.    Follow Keystone Custom Homes on Pinterest
2.    Create a spring-inspired design board titled “Decorate Keystone’s Model Home for Spring.”
3.    Pin at least 10 images of family rooms, kitchens, bathrooms and more to their boards and use the hashtag #DecorateKCHHomeForSpring on each pin.
4.    Comment on the Keystone Custom Homes’ Facebook page with a link to their new board by Wednesday, May 7 for a chance to win a $250 Pottery Barn gift card.

After submissions close, Keystone Custom Homes’ Facebook fans will have the opportunity to select the winner by voting for one of the top two Pinterest boards. Facebook voting will run from Thursday, May 8 to Tuesday, May 13, and everyone that votes will be entered into a drawing for a chance to win a $50 Pottery Barn gift card. Of course the most popular board will receive a $250 Pottery Barn gift card.

“The poll is a unique way to engage with more than just Pinterest users and to reach even more potential home buyers,” said Janette Hawkins, vice president of marketing and information technology with Keystone Custom Homes. “This innovative tool will be a great way to end this fun campaign. We can’t wait to see the results!”

mRELEVANCE has implemented Pinterest campaigns for clients such as Traton Homes and French Brothers with excellent results.

For more details about “Decorate Keystone’s Model Home for Spring,” please visit Keystone Custom Homes on Facebook. To learn more about social media campaigns, please contact mRELEVANCE at 770-383-3360 or visit www.MarketingRELEVANCE.com.

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Traton Homes PinterestOnce again, mRELEVANCE, LLC is proving that Pinterest is a great outlet for contests and for bringing in new fans for its clients. The company recently launched the Pinterest Perfect Model Home campaign on Pinterest for Traton Homes. The contest is open now until April 30, 2014 and is offering one winner a $250 HomeGoods gift card.

To enter, participants are encouraged to pin images using #PinterestPerfectModel. If individuals are looking for a little (p)inspiration, Traton Homes recently uploaded new photos of its model home at Lafayette Square on Pinterest at www.Pinterest.com/Tratonhomes.  Launched in conjunction with the grand opening of this model home, the Pinterest Perfect Model Home campaign is the perfect opportunity for prospective buyers to view images of the Lafayette Square model.

“Pinterest has proven to be a successful medium for our clients, as well as the entire home building industry,” said Carol Morgan, managing partner of mRELEVANCE. “Not only will this campaign increase traffic on the Traton Homes website and its various social media sites, but it allows Traton Homes to showcase and create interest in its Lafayette Square community.” Read More→

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Social Media for Home Builders 2.0My long awaited and greatly anticipated revision is out!  “Social Media For Home Builders 2.0:  It’s  Easier Than You Think” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members) and it will soon be on the shelves at Amazon.com and Barnes and Noble. The Kindle version will be available in a few weeks from Amazon as well.

If you liked this first version, you are going to love the second edition. It is double the size of the original book with more information that ever on how to make social media work for your company.

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook,Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results. Social Media for Home Builders 2.0: It’s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and selling more homes.

The updated edition is BIGGER and better than ever with even more examples, details, and strategies than the first edition. Look for:

  • examples of specific social media campaigns and their sales results by builder type (large volume builder, small volume builder, custom builder, remodeler and supplier)
  • sample tweets and Twitter campaigns to draw foot traffic to homes and communities (look for some great ones by @LennarAtlanta)
  • new research on how people are using social media
  • new tools specific to the real estate industry, including how to use RealtyJoin

Learn how to engage consumers through social media, get content suggestions for blogging, find out how to improve SEO, run campaigns, track, analyze, and improve results.

Categories : General Information
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Social Media for Home BuildersSocial Media for Home Builders: It’s Easier Than You Think does it again! Already named one of the top sellers in 2010 for NAHB BuilderBooks, the book also sold out in just three days at the 2010 International Builders’ Show in Las Vegas; and the book was the top seller at the International Builders’ Show in Orlando.

Written by our very own mRELEVANCE, LLC, Managing Partner Carol Flammer, the book guides readers on how to maximize Return on Investment (ROI) through planning, establishing, maintaining and evaluating a social media program.

To help demonstrate the effectiveness of social media programs, Carol offers research and case studies, then describes site-specific instructions to help readers build a presence on outlets such as Facebook, LinkedIn and Twitter. Although the book’s resources and references speak specifically to the real estate and home building industries, other businesses will find the guide to be a useful tool for online marketing.

If you’d like to purchase your own copy of Social Media for Home Builders: It’s Easier Than You Think, visit the Builder Books website or call 800-223-2665.

Or, if you’d like to pick her brain further, you can book Carol as a speaker or consultant by visiting the mRELEVANCE website.

Congratulations Carol on your repeat performance!

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Dec
29

IBS: The Power of Social Media

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Home Builder MarketingWhen you’re figuring out your schedule for the International Builders Show in 2011, be sure to block out some time to meet an expert. NAHB has scheduled several times  for you to “Meet the Experts” and learn more about hot industry topics as part of the Custom Builder Symposium Central.

Mitch Levinson, managing partner of mRELEVANCE, will lead a round table talking about one of the topics he knows best: social media. His session, “The Power of Social Media – The Tools of the Trade,” will help builders and real estate marketers understand the best way to harness and use social media for ultimate results. He’ll address what social media tools are the most effective, how you can use the power of social media to be found in search engines and how you can drive qualified traffic to your website to in turn generate leads that convert to sales.

This “Meet the Experts” session won’t just be another lecture. Mitch wants you to bring all of your questions! He’ll keep things lively and interactive while giving you the information you need to get started or become more efficient in using social media.

Be sure to mark Mitch’s “Meet the Expert” session on your calendar for IBS. He will be in Room 309 A-B on Level 3 in the West Concourse on Friday, Jan. 14 from 3 to 3:35 p.m.

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Sep
28

A Higher Education: 50+ University

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Back to school with social mediaThe Atlanta 50+ Housing Council has teamed up with 50+ Councils from around the country to present  50+ University Day. More than 20 guest speakers will serve as the instructors and panelists on Thursday, Oct. 14 at the Cobb Galleria Center.

mRELEVANCE founder, Carol Flammer will present a 3 hour seminar on “How to Use Social Media as a Marketing Tool.” GREC credits are available for this course. Learn how social media can help your business reach existing customers AND build relationships with new ones.

Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get questions answered.

The cost of the conference is $80 for 50+ council members and $125 for non-council members. If you’re looking to take advantage of additional savings, non-council members can increase their value by simultaneously becoming a member of the Atlanta 50+ Housing Council and registering for the conference for only $150. That’s a savings of $75.

Space is limited, so act fast to take advantage of this offer. For more information about 50+ University Day, including online registration and class schedule, visit the website.

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21CBEC_LOGO_5cYou are invited to attend the Southeast’s premier event for all in the home building industry, the 21st Century Building Expo & Conference.  The conference is scheduled Sept. 15 through 17 with the expo hall open the 16th and 17th. These three days of game-changing information will take place at the Charlotte Convention Center in Charlotte, N.C.

The conference will consist of general session seminars that feature nationally-recognized speakers discussing some of the hottest topics and trends in home building, such as incorporating social media into your company’s day-to-day business. Carol Flammer, author of “Social Media for Home Builders: It’s Easier than You Think,” along with business partner Mitch Levinson will hold the session, “Social Media for Home Builders.” Carol is also teaming up with Tammie Smoot to teach, “Selling to Women through the Social Media Grapevine.” These seminars will help take the mystery out of social media so that you may grow your business through this hot method of internet marketing.

The conference is also a great way to get you on your way to achieve a professional designation. You can take courses through the North Carolina Builder Institute for designations recognized by the North Carolina Licensing Board for General Contractors. Visit the website for pricing information.

In between seminars make sure to visit the Expo floor where you’ll find 200 exhibits displaying the latest products and services for the home building industry.

Register as a full delegate to gain unlimited access to the general session seminars. The cost of registration is $75 before Sept. 14 and $100 after Sept. 14. Or, you may register for the Expo floor only by Sept. 14 and visit the all of the exhibits for free. If registering for the Expo floor only after Sept. 14, the fee is $25. All fees include Expo floor access and conference lunch on Thursday and Friday.

The registration deadline is quickly approaching. Don’t miss your chance to learn from the industry’s best. For more information about the 21st Century Building Expo and Conference, visit the website.

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buildingBlocksWhiteSchool is back in session. Fall is in the air and yellow school buses are everywhere. Going back to school can be more than just educational, it can be fun. However, for home builders, developers and remodelers, the learning curve for social media can be overwhelming. Does your home building company have the proper social media tools? Do you understand the building blocks needed for online success? Are you interested in streamlining your social media program?

Get all of your questions answered when you go “back to school with social media.” It can be easy when you have the proper building blocks in place. Author of NAHB BuildersBooks’ number one selling book this year, Carol Flammer offers solutions and a step-by-step, block-by-block directions for setting up your program in her book, “Social Media for Home Builders: It’s Easier Than You Think.”

Now builders, developers and remodelers have the opportunity to win a signed copy of “Social Media for Home Builders: It’s Easier Than You Think.” Here are the guidelines. Now through September 17 when you Tweet or Post on Facebook you will be entered into a daily drawing from mRELEVANCE to win a copy of the book.

Simply tweet the following:  I want to go back to school with Social Media for Home Builders by @CarolFlammer. Post this on Twitter or on the mRELEVANCE Facebook wall or on Carol’s Facebook wall, or just tag Carol in a post.

“Social Media for Home Builders: It’s Easier Than You Think” is available from BuilderBooks.

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facebookAs you have probably heard, this weekend Facebook is opening up the flood gates and allowing people to register their ‘name’ or URL for their profiles and pages. According to Facebook, these new ‘usernames’ will be only available in basic text format, and account owners can only secure a single username for each profile and a single username for each page they administer.

They also have offered precautions for the names you choose, as “once it’s been selected, you won’t be able to change or transfer it” and to prevent name squatting.

Either way, be ready at midnight June 13th to get your name for your profile and pages, ’cause they won’t last long…’

For more info, visit the Facebook Blog.

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Jun
04

No Experience Needed. . .

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sherpa-no-exp-necessary-chartofweek-04-14-09When was the last time that you saw a sign that said “Help Wanted. No Experience Needed”?

Does filling your car’s gas tank with gas, qualify you to be a mechanic?  Just because you wear clothes are you a fashion designer?

Yet Marketing Sherpa‘s recent study shows that two-thirds of marketers who work for “organizations that have not used any form of social media marketing or PR”, consider themselves knowledgeable on the subject. Does creating a profile on Facebook, tweeting on Twitter, or reading and commenting on blogs REALLY qualify you to be the social media marketing expert in your company?

Marketing Sherpa states, ” Clearly, there is a disconnect between personal exposure and professional ability that is unique to social media. And this disconnect is one of the most critical dangers to the successful adoption of social media as a marketing strategy.”

This was confirmed in MarketingSherpa’s Social Media Marketing and PR study where they found that the “lack of knowledgeable staff” was the most significant barrier to social media adoption. When making the initial jump into social media, many organizations start by delegating responsibility to the first staff person they find with a profile on Facebook or LinkedIn since very few people have any level of practical experience in this new strategy. The result is usually a marketing program pre-destined to failure.

Marketing Sherpa suggests that a  better approach to adopting this strategy is to seek the advice of an agency or consultant specializing in social media if no one within your organization has proven experience. mRELEVANCE certainly agrees with this! Our team has spend a lot of time rebuilding social media tools and reworking strategies that missed the mark in the past year.

We understand what works and what doesn’t in social media. Our team is here to help you plan an effective strategy, train your internal staff and supplement your staff with the specialized skills needed to execute social media programs successfully. When it comes to social media marketing, an investment in expertise will insure a rapid return.

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