Archive for social media grapevine
The 2010 BlogHer-iVillage Social Media Matters Study has just been released. It demonstrates that not only are women comfortable with the Internet, but we have moved much of our day-to-day socializing and networking online. The study shows that 73% of women online are now active social media users, engaging weekly or more often with top social media platforms. This is certainly true for me and for my female friends!
We offered a seminar at IBS earlier this year called “Sell More Homes to Women Through the Social Media Grapevine.” The class makes the connection between women’s influence on consumer purchases overall and the home buying process. When it comes to communicating with women, we are a little different! Presented by NAHB’s Professional Women in Building, we are thrilled to be offering the class as a Webinar this summer on June 10 at 2 p.m. As soon as I have a registration link, I’ll add it here and update all of you!
Back to the BlogHer iVillage study. The power of blogging becomes quite clear. Women rely heavily on blogs and message boards when seeking advice and recommendations (Blogs: 21% of the total U.S. online population versus 63% of the BlogHer Network; Message Boards/Forums: 38% of the total U.S. online population versys 92% of the iVillage community). Women lean heavily on blogs for information on products they are planning to purchas (Blogs: 22% of the total U.S. online population versus 59% of the BlogHer Network).
Visit BlogHer for the complete Executive Summary of the 2010 Social Media Matters Study (PDF).
Women outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are?
The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach this target audience?
Here are some interesting statistics:
84% of social networking sites have more female users than male.
Study done by Brian Solis using Google Ad Planner Service
50% of women surveyed say that blogs influenced their purchase decisions
Women and Social Media Survey by BlogHer, iVillage and Compass Partners survey.
91% of homebuying decisions are influenced by women and this year at the International Builders Show (IBS) Karen Dry, Dina Gundersen, Tammie Smoot and I (Carol Flammer) will show you how to engage them through social media. See great case studies of how corporate America is engaging this demographic group. Discover ways social media can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage.
Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221.
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