Managing your Online Reputation
Tuesday, December 16, 2014 2:00 PM – 3:00 PM EST
A majority of consumers trust social network reviews/endorsements and rely on the Internet for recommendations or confirmations before they maker purchasing decisions. Managing your reputation online is critical for businesses of all sizes. In this free webinar, participants will learn from mRELEVANCE, LLC Managing Partners Mitch Levinson, MBA, MIRM, CAPS, CPS, CGP and Carol Morgan, MIRM, CAPS, CSP the tools, tips and techniques for monitoring, protecting and defending brand reputations online. Levinson and Morgan will share the strategies and techniques they have practiced over the years to monitor and improve online reputation. Webinar participants will learn why they should care about online brand and reputation management and how to proactively manage their company’s reputation through social media and other online methods. This seminar covers how search engine optimization impacts reputation management; being proactive vs. reactive; the importance of and how to get positive testimonials and reviews; the best review sites for building a strong online reputation and how to handle negative online reviews. This seminar includes the Dos and Don’ts of online reputation management with real-life examples for businesses to use as they promote their brands online
Beyond Facebook: Pinterest, Google+ and More
Tuesday, October 21, 2014 2:00 PM – 3:00 PM EST
Have Facebook, Twitter and Blogging become second nature? If you are asking yourself “what’s next?” then this seminar is for you! In this seminar, Laura Craft and Melissa Stocks of Marketing RELEVANCE, will present dynamic examples of successful campaigns from around the country. Learn how to create content that produces raving fans and drives traffic to your website and your businesses. Tools covered include Pinterest, Google+, Instagram, mobile sites, landing pages and more. How can you embrace these tools to capture more leads and sales? This information packed seminar will provide you with practical ideas to help you stay on top (or reach the top) in your market and not be left behind. If you are ready to take your company’s social networking and online marketing to the next level, you won’t want to miss this seminar! Online marketing is how we reach and interact with consumers today. Learn how sites such as Pinterest, Google+ and Instagram can impact your business. Hear first-hand how builders and others in the industry are using these sites for a competitive advantage.
Mobile Marketing: How to Attract Buyers Using Smart Technology
Tuesday, August 19, 2014 2:00 PM – 3:00 PM EST
Mobile marketing is HOT right now and is one of the areas sales and marketing professionals across the country are focusing on as the BIG thing to help increase the bottom line. We are in a “gotta have it/know it/see it/get it now” age. The majority of U.S. consumers own smartphones and are using them to find information quickly and shop. Is your website optimized for mobile? Are you engaging mobile shoppers where and when they are online? If not, you are being quickly dismissed by buyers. Don’t get passed over! This seminar, presented by Marketing RELEVANCE Managing Partner Mitch Levinson and Mike Adamczyk, Lead Web Developer, will teach you how to integrate the right technologies into your marketing initiatives. Participants will gain a better understanding of the importance of mobile technology in sales and the must-have features of a mobile site. Attendees will also learn how to incorporate mobile technology into their marketing plans, set up mobile-friendly initiatives, increase qualified traffic and achieve higher conversion ratios.
Rev Up Your Social Media
Carol Morgan, MIRM, CAPS, CSP, Managing Partner of mRELEVANCE, and Laura Craft, MAC, mRELEVANCE Senior Account Manager, will present “Rev Up Your Social Media.” Valuable and actionable tips will help attendees accelerate their social media program. Whether you just launched a social media program or already have one and are looking for ways to improve it, this fun, interactive session will give you the horsepower you need to kick your program into high gear. Subject areas covered will include Listening/Monitoring, Integrating Social Media into your Overall Marketing, Content Strategy, Calls to Action, Imagery, Local Search, Reputation Management, Goal Setting and Tracking, Contests/Games/Promotions, Advertising and Opt-in List Building. This session will give your social media engine the fuel it needs to reach full throttle and max RPMs and have you riding smooth in no time!
Using Pinterest to Sell Your Homes
Learn how to use today’s hottest social media platform, Pinterest, to market homes, from Carol Morgan, author of “Social Media 3.0” and mRELEVANCE Managing Partner with Melissa Stocks, mRELEVANCE Account Manager. This interactive, information-packed Webinar covers the psychology behind Pinterest and how it can be beneficial for businesses. Get ideas for setting up, posting and making the most of your page. Takeaways include Pinterest etiquette, getting more followers and some common pinning mistakes you should avoid.
Location, Location, Location
It’s all about location, location, location; and the popular sales motto has never been truer than it is now with online marketing, which is shifting to a geographic focus that delivers personal results to visitors based on their physical location. “Location, Location, Location: How to Use Local Search” covers geo-location social media sites/apps like Yelp, Google+ and Facebook and how to tie these sites into a business’ overall marketing efforts; how to best utilize these sites; the frequency and importance of local search (and mobile use’s impact on local search); how to improve local search/SEO for your business.