The 2010 BlogHer-iVillage Social Media Matters Study has just been released. It demonstrates that not only are women comfortable with the Internet, but we have moved much of our day-to-day socializing and networking online. The study shows that 73% of women online are now active social media users, engaging weekly or more often with top social media platforms. This is certainly true for me and for my female friends!
We offered a seminar at IBS earlier this year called "Sell More Homes to Women Through the Social Media Grapevine." The class makes the connection between women's influence on consumer purchases overall and the home buying process. When it comes to communicating with women, we are a little different! Presented by NAHB's Professional Women in Building, we are thrilled to be offering the class as a Webinar this summer on June 10 at 2 p.m. As soon as I have a registration link, I'll add it here and update all of you!
Back to the BlogHer iVillage study. The power of blogging becomes quite clear. Women rely heavily on blogs and message boards when seeking advice and recommendations (Blogs: 21% of the total U.S. online population versus 63% of the BlogHer Network; Message Boards/Forums: 38% of the total U.S. online population versys 92% of the iVillage community). Women lean heavily on blogs for information on products they are planning to purchas (Blogs: 22% of the total U.S. online population versus 59% of the BlogHer Network).
Visit BlogHer for the complete Executive Summary of the 2010 Social Media Matters Study (PDF).