Your website is the first impression many customers have about you and your company. If you want to increase business, and not scare it away, it is important to think about every visit being that first impression, and every visitor as a new visitor. Just having a website is not enough anymore, since web development is an ever-changing industry; technology is always evolving and the search engines are continually changing the rules. Updating your website on a regular basis has many benefits, including letting your leads and prospects know you are still in business and still care about them and their experience once they find you. Your website needs to be user friendly, responsive and SEO optimized, and most importantly, secure. Here are a few things to consider when updating your website.
When you stumble upon a website that looks like it belongs back in the 90s, chances are you lose trust in that business quickly. Your website should be designed to look nice and easy to navigate on both desktop and mobile. When your website looks modern, users are more likely to stay engaged and find what they are looking for…and subconsciously they will think you stay ‘modern and up-to-date’ in your business. That is a great way to remain top of mind when prospect start making purchase decisions.
Just because you grabbed their attention through being visually appealing doesn’t mean that is the final step. When you have quality, easy to find content on your website, users have a pleasurable experience and begin to consider your site the authority on the topic. If your content is buried under menus where it doesn’t make any sense, users will have a hard time finding the information they went looking for. They key is to have easy to navigate headings and making your information easy to find for your site visitors.
Search Engine Optimization (SEO)
The benefits of quality content impact much more than just website visitors. The Search Engines love fresh content and indexable new pages. Since search engines are always changing their algorithms, there is not one-size-fits-all solution to SEO and Content Marketing. Fresh content and consistent updates are both great ways to boost your SEO, you get the added bonus of feeding the Search Engines while becoming the expert in the eyes of your target market.
The truth is, you will not be able to get customers if your web pages are not found in search engines. The best web visitor, according to Google Analytics and tracking call to action activities, is the organic visitor. Many businesses rely on organic SEO to generate 90%+ of their leads. Start asking yourself these questions to stay current with your SEO:
- Are titles and descriptions, along with other meta data, properly optimized?
- Is your content unique?
- Are there any broken links?
In recent technology advancements, security should be a top priority for your business. We often hear about companies being hacked, compromising customer data. Don’t think this can’t happen to you. Bots and ‘bad-guys’ use unsecured websites and server environments to attack unsuspecting targets. In addition, you don’t want your web visitors to think that you don’t care about their security when they are on your website. This leads to lack of trust and ultimately hurts your business – from both customers and search engines. One of the most important things you should be doing to your website is making sure the software is up to date and that you have a licensed SSL certificate. All CMS, content management systems have the capabilities to run software updates to keep up with modern technology, and all web hosts can issue SSL certs.
If you wonder if your site meets these criteria, or is in need of regular updates, it probably is. We understand the process to create a new website and know what it is like to keep your website updated and fresh. Contact Marketing Relevance or call us at (847) 259-7312 and let us help you with all your marketing needs.