Everyone knows that elements like keywords and meta tags are signals for search ranking. But can social media help to increase your search ranking as well?
Google treats Facebook and Twitter as it does every other page for SEO and does not consider it a ranking factor, although there is evidence that there is a correlation between rank position and social signals. While Google says that they don’t count social shares as individual links, if you have good content more people will like it and link to it which, in turn, increases your ranking.
So while social is not a direct ranking factor for Google, there are ways that social media can help your SEO efforts.
Social channel search engines are just as powerful within that platform as standard search engines like Google, Bing or Yahoo. Be sure to use your keywords within your posts so that when people are searching for relevant topics, you show up in their results.
However insignificant some may feel the connection is, it’s always worth it to put links to your site on you social media channels, both in your profile and in your posts. Search engines crawl social pages, just not as thoroughly as websites. However, they have high online authority, so links on these channels are perceived as more valuable. Basically any way you slice it, any connection is going to help increase your visibility.
Grow Your Audience
The size of your audience is most certainly a ranking factor, but fear not small businesses. It’s the organic followers that are calculated. Stay the course, grow your audience with consistent brand messages and regular posts and you see your rankings follow suit.
Believe it or not your online brand presence plays a significant part in your SEO, although in a slightly indirect way. Your social media branding has a key role in that development. With strong content your audience grows and becomes more aware of your brand. In combination with regular and frequent posts, branded searches are imminent. The more branded searches you have the more likely you are to rank higher for non-branded keywords. It sounds a little convoluted, but in the end it pays off.
Social media profiles are often among the top results in search listings for brand names. It must also be said that social media channels are search engine as well. Many times social media is the first place someone will search when seeking an introduction to a new company. Here are some interesting facts on social media searches alone:
- Twitter manages 19 million searches a month
- Facebook sees one billion searches a day
- YouTube is the world’s second largest search engine, behind Google its parent company. Combined they get 40K search queries every second, which translates to 3.5 billion per day.
What can we take away from this?
1. Companies need to consciously expand and explore the concept of social media’s importance in search ranking
2. It all comes back to stellar optimized content.
Keep in mind that no matter where your content is published you always want to create value. When publishing this ‘valuable’ content on social media you begin the process of virility. As your audience grows, so does your brand awareness and with it your search ranking.
If you find that you don’t have the time needed to devote to developing and managing a social media program that creates value and increases your search ranking, contact us. Marketing Relevance can help with both the strategy and tactics to get your brand noticed in social media. Call 847-259-7312 or visit our website.