Every day there are more and more brands reaching to connect with audiences. So what can be done to garner attention within the afforded 8 seconds? Here are 5 of the leading trends we feel will be social media turning points in 2018.
1. Influencer Marketing Increases –
More than 90% of marketers who’ve used influencer marketing feel it works. And with that percentage, expect them to continue and most likely increase their involvement. The best part is that there is no need for highly paid celebrities as many companies will be looking for ‘micro-influencers’, those closer to their own niche. The best part? They may not have to look much further than their own employees. 64% of content is reshared by people who know the original poster…that speaks volumes for who the influencers really are.
2. Chat Bot Usage will Dramatically Increase –
Because over 2.5 billion people worldwide use messaging platforms daily, expect brands to invest more time in these direct forms of customer contact. 100,000 monthly active chat bots on Facebook Messenger foreshadow this way of offering faster and easier customer service, 24/7. As bots become more humanized, personalized messages reflecting brand voice can be created.
3. And Above All…Videos –
Video is the fastest growing ad format in the world, expecting to make up 80% of all online consumer internet traffic by the year 2020. As algorithms continue to update video will play a more important role in viewer engagement and will most likely be the closest a brand gets to face-to-face conversation
4. Stories Take Center Stage –
Whether its Snapchat, Instagram or Facebook, instant connections are where the action will be. Snapchat has 10 billion daily video views; Instagram has over 200 million users posting stories each month…brands simply can’t ignore the fact that FOMO (Fear of Missing Out) will be their friend. As this content only lasts seconds to, at the very most, 24 hours brands can have a field day with promos to boost not only leads but sales…exponentially.
5. Personal Content Will be King –
Personalization is already a major trend in content marketing; however, anticipate it to extend to social media in the coming year. Analytic tools will continue to evolve in social media platforms providing marketers with access to greater insights. This, in turn, allows them to offer a more personal connection.
For more information on how Marketing Relevance can help you with your social media needs, contact us at marketingrelevance.com or 847-259-7312.