Growing your list of email subscribers can be a daunting task. However, if your company is active in social media you already have a tremendous tool at your disposal. Let’s walk through a few easy ways to use social media to help increase your email subscribers.
Make it Easy for the User
Most social media platforms have a location for you to place your website URL. Make it easy for the user to find and access. You may even want to try placing a direct link to your sign up page for a period of time and track the results to see if that technique worked.
Make Them an Offer They Can’t Refuse
Offer a free consultation, e-book or product/service when they sign up for your email list. Make this announcement on all your social media platforms, not just once, but a few times. Create a special landing page and promote the offer extensively on social media. Let users know that this offer is especially for them.
There is absolutely no reason why you just can’t come out and ask your followers to sign up for your emails. It’s really the easiest way to gain subscriptions, although probably won’t give you the most subscriptions. In any case, it doesn’t hurt to ask as they are already loyal followers.
Running a Facebook ad will help increase your reach for email subscriptions. These ads could also include the free offer we mentioned above. On Facebook you have a few options for advertising:
- Boosted Posts – In the lower right hand corner of your post you will see a ‘boost Post” button. When boosting a post you can choose your objective, audience, duration and budget for each post. This allows you to further target the audience you want to subscribe to your emails. You can also now boost your Instagram posts on Facebook if your accounts are linked.
- Newsfeed Ads – These ads allow you to choose more specific goals like getting more people to contact you, visit your website, send messages and more. These ads show up in your target audience’s newsfeeds where and show up as “sponsored”.
Connect Your Blog
Be sure to promote your blog posts on your social media channels. In order to take full advantage of the SEO benefits from blogging you should be posting a new blog about twice a week; once a week at the very least. With this many posts your social media channels will provide ample opportunities for your followers to see your posts and click on them to subscribe for more.
The main thing to remember is that you cannot arbitrarily add names to your email subscriber list; it’s against Anti-Spam laws. However, what this shows you is that there are ways to promote your list and take advantage of connections you already have. Try a few of these methods and see how your list grows. Always remember to test and measure, to find out what works and what doesn’t. In the end, you will see your list and ultimately your engagement grow.