If you look at your website and think to yourself that it’s time for a new one…then it’s probably time. However as many are too ‘close’ to their site they may not notice the nuances that enhance user experience or entice users to complete the CTA (Call to Action). That’s when you can look at other more obvious signs that tell you it’s time for a website redesign.
Not Mobile Friendly
If your site doesn’t automatically respond to the size of different mobile devices, this is a problem. A BIG one. With more than 50% of website traffic coming from mobile devices and 1 in 4 internet users only accessing it by mobile devices, you need to have a responsive website or you will be left behind. Plus, Google is now penalizing those websites with less than stellar mobile page load speeds. Don’t get left in the dust. If your site isn’t mobile responsive now you need to act quickly.
Sales and Leads are Down
If you find that website leads or goals are down, it might be a sign of your website and not just ‘a sign of the times’. When users don’t have a good experience on your site, they don’t stick around. However, not only do leads and goals suffer; page views and time spent on pages will be affected as well. Use Google Analytics to help you gauge your user experience. It will tell you more than you think when you delve into it.
Doesn’t Fit Your Brand
Does your website look like you? Meaning, does it have the same look and feel as your brand? Are the colors right? What about the imagery you use? Do they make sense? Does the content flow properly and present a cohesive voice throughout the entire site? If you didn’t answer yes to every one of these questions, you need to think about a website overhaul, because what you’re putting out there is not what your customers are expecting to see and that causes brand confusion. If you don’t know who you are, your target won’t either.
Google Ranking is Low
Search engine results play a large role in site visibility. If your SEO tactics aren’t up to snuff then you’re going to be pushed further and further down into the search results. And only about 6% of searchers are clicking past the first page. Look into having a site audit performed to see if your SEO needs an upgrade. It’s the easiest element you can correct with potentially the largest impact, although it will take time to filter through.
Hard to Manage
If you’re spending valuable time troubleshooting issues more regularly, it’s time to look at a new CMS (content management system) at the very least. Your time is more wisely spent building relationships with customers and creating clever content to keep your site fresh and the search engines drawn to your pages. A fresh, clean and accurate website presents the image you WANT your target audience to engage with.
Difficult to Navigate
This may not be as obvious to you as you know the site intimately. However, you can use Google Analytics to help you figure out how users move throughout your site. Their entry and exit pages can tell a tall tale as to how your site is working. Bounce rate is another metric that will help you figure out if a page, or pages, is turning people away. Another way to test user experience is to simply ask. Have your users point out the trouble spots so you have a clear path when going through the re-design.
Going through a website redesign is not an easy decision to make. However, with help, the process can be streamlined and far less stressful. Contact Marketing Relevance at 847-259-7312 with questions about a redesign of your site, or visit our website to find out more. We’ve been building responsive and successful websites for our clients for more than 16 years. Let’s talk about how we can help you with your website redesign.