Did you know that content with imagery is remembered far longer than content without? Why? Because it’s easier to SEE the information you need than to READ it. This is why an infographic is a great choice to get your point across.
Sometimes a complementary image is all you need, but when you have a lot of information to communicate an infographic is a great storyteller. As a matter of fact, high quality infographics are 30 times more likely to be read than text articles.
Below are just some of the ways you can use an infographic for greater impact and retention.
PUBLISHING A LOT OF INFORMATION
1. Explaining how something works
Skilled designers can create infographics about complex products like cameras, iPhones, and clocks to graphically explain their core features. The simplicity of the designs makes it easier to explain the function of each piece.
2. Simplifying a Complicated Process
The whole idea of an infographic is to simply inform. So, put an infographic to good use by taking a complex process and summarizing it into interesting graphics that get the same point across. Take a look at this example, and think about whether or not you would even bother reading it if it were all text.
3. Survey Data
With the amount of data that needs to be sorted and mapped, an infographic makes visual sense of what could otherwise just be a jumble of numbers. By using an infographic it becomes much easier to quickly draw meaning from the data.
CREATING A MEMORABLE STATEMENT
4. Recruiting Tool
You can use a clever infographic to summarize the skill set of an ideal candidate while also effectively communicating facts about your company. It’s a great way to capture talent in a creative way. You can also reverse it; an infographic can become a memorable resume!
When drawing comparisons infographics help organize similarities and differences, which can often be difficult to express with words. By presenting the same information in a neatly organized infographic, comparisons become clearer.
6. Interesting facts
A designer’s interpretation of facts, and how they should be organized can attract readers. The infographic turns a previously uninteresting list or story into an engaging and enlightening piece of art.
WHEN WORDS JUST DON’T WORK
7. Raise Awareness
There is a lot of important information that is often dry or unpleasant to consume – but that needs to be communicated to raise awareness of issues or concerns. An infographic can make information more interesting to read, and more likely to be shared.
8. Inform Consumers
Sometimes pictures are just a prettier way of communicating. They’re purposely designed to be absorbed quickly; presenting data in a new and captivating manner.
9. Evoking Emotion
Visual cues trigger emotions, and they help users to engage with content. As such, these emotional reactions influence their information retention. The brain is set up in a way that visual stimuli and emotional response are linked together, and the two form memories.
All in all, the perfect use of an infographic is to visually explain things that can’t be explained with words. So, if you think infographics would be helpful to your business and are interested in learning more about them, contact us. I’m happy to chat with you about your needs and discover if an infographic is the right approach. Call 847-259-7312 or visit our website.