It’s commonly said that tablets aren’t for creating content, but rather for viewing it. With the recent launches of Amazon’s Kindle Fire and Barnes & Noble’s Nook, the tablet market dominated by Apple has some new competition. As the market continues to grow, companies need to consider how their content translates to mobile devices.
A recent study by the Pew Research Center’s Project for Excellence in Journalism and The Economist Group reveals several interesting statistics regarding tablets. For example, 11 percent of U.S. adults now own a tablet computer of some kind. About half of them (53 percent) get news on their tablets every day.
According to the study, 77 percent of all tablet users who view the news weekly on their devices now spend more time getting news than they did before purchasing a tablet. Even more surprising is the fact that 33 percent say they are using brand new sources of news on tablets, i.e., sources that they didn’t use on other platforms such as televisions or even other computers.
What does this mean for websites and website development?
With the popularity of tablets clearly on the rise, especially among news seekers, the big question is: Are you developing website content that is easily accessible for people regardless of platform? Mitch Levinson, managing partner of mRELEVANCE, explains some of the trends he is seeing in terms of web traffic.
“Over the past 12 months, our monthly web traffic from mobile devices ranged from 5 to 10 percent. In the last two months, it has increased to roughly 15 percent,” Levinson said. “We believe this increase is permanent and that the number will continue to rise.”
People who own tablets are already getting news in a less conventional way simply by using the device itself. The popularity of apps creates another wrinkle in the equation. The study reveals that 21 percent of tablet news users rely on apps for information instead of a browser.
Tablets are inherently social, much like phones. Even though people are often protective about their mobile devices, they are usually more than willing to show off their latest app or game to friends and family. The same is true of news. Word of mouth is key among tablet news users, and 85 percent of them reported sharing a long article with someone.
How can you make sure that your news is the news that people are discussing and sharing with others? Make it fresh, original and relevant.
“Mobile devices require content developers to think about information in new ways. Your information may look great on a desktop or laptop, but what about on a tablet, iPad or smart phone?” Levinson said. “Developers also need to think about how news is written. People on mobile devices have access to an infinite amount of information quickly and won’t hesitate to skip your website or blog if it’s not easily digestible.”
To get help creating unique content for your website or blog, contact mRELEVANCE at 770-383-3360.