The International Builders Show (IBS) is moving back to Las Vegas in 2009 (January 20-23), and several of Atlanta’s industry experts will be presenting seminars on Internet marketing. Just because Vegas is not in the cards for you this year, don’t miss this IBS sneak peek at what’s new in Internet marketing!
Enjoy this seminar Wednesday, November 5 from 8 a.m. til noon at the Greater Atlanta Home Builders Association. Registration starts at 7:30 a.m. Register online.
Kelly Fink, MIRM – Regional Marketing and Internet Director for Bowen Family Homes
Tracking is key to your online success. Kelly will demonstrate how strategic use of unique URLs, banner ads, microsites and referring websites, will help you make effective marketing/budget decisions. Kelly will present a case study on one of Bowen Family Homes’ successful 2008 marketing programs as it relates to tracking and effectiveness.
Carol Flammer, MRM – President of Flammer Relations & Managing Partner of mRELEVANCE
When you Google your name, do you like what you see? Learn how to maximize your online presence through social media including online public relations, blogging and other link building techniques. Build strong inbound links, increase keywords and manage your online reputation.
Dina Gundersen, MIRM – Marketing Director of Monte Hewett Homes
Why should home builders blog? Learn how to effectively use a blog to communicate to your current and potential homebuyers. Steps to set up, moderate and maintain a blog will be covered.
Mitch Levinson, MIRM – Managing Partner at mRELEVANCE
Effectively evaluate website tracking reports in order to use this knowledge for competitive advantage and increased sales. Identifying return on investment on your entire marketing budget is hidden in your tracking report; understanding how to read these metrics will help you spend your advertising dollars most efficiently.