Building your brand and awareness of who you are is how you grow your business. You work hard at it every day. So why would you want to write an article for someone else’s blog? Well, actually, for that very same reason. Being a guest blogger helps increase your own brand awareness and we’re going to tell you how.
Expands Your Audience
We know that the more traffic your website sees the better the chance of converting those visits into leads and those leads into sales. The same holds true for guest blogging. The more authoritative sites that you’re shared on the larger your audience becomes. The larger your audience becomes, the more likely they are to travel over to your site. Guest blogging is a great way to reach a targeted audience that might not have otherwise been exposed to your brand.
Increases Social Media Presence
By increasing your blog audience on another site that has great social media traffic, you’ve just doubled your exposure without doubling the work. Your guest post is seen and shared by many outside of your original network. The more shares your post gets, the greater the exposure. However, shares aren’t the only things that come into play with social media. You might just see your followers increase as well. By contributing to another blog, it’s understood that they trust your brand. Their social media followers see this and it makes you look good to them. They become interested in what you have to say and start visiting (and liking) your social media channels.
Enhances Your Authority
The ultimate goal for your brand is to get people to trust you enough to become paying customers. When you sponsor information that is shared by others in an authoritative position, you’re viewed as an expert as well. By guest blogging on other trustworthy sites, you have the opportunity to prove your expertise as an information source and gain trust by association.
Guest blogging is a powerful way to build strong, mutually beneficial relationships. You provide valuable, necessary content for them and they expose you to their audience. These connections help you develop business opportunities. It also creates brand value, by promoting you as a resource for other trusted partners. These relationships take time to build and nurture, however, so your guest blog efforts need to be consistent.
Improves Search Engine Optimization
Last but most certainly not least, is that guest blogging also enhances your search rank. As we pointed out in a previous post about your own blogging efforts and SEO, the same is true for guest blogging. When your brand is shared by others it’s seen by both new audiences and search engines. As search engines see more of your brand (as you are now guest blogging on a regular basis), they increase your search rank as a trusted and valued information source. This ultimately leads to more people seeing your brand…see what we mean?
As you can see, guest blogging certainly builds awareness of your brand in many ways. If you’ve been searching for ways to “get the word out”, let us help you with your blogging efforts. Our creative content team is ready to jump in and start spreading the word. Call Marketing Relevance at 847-259-7312 or visit our website to find out more. Let’s talk about how we can help you with your blogging needs.