Bing, Microsoft’s “decision engine,” has recently stepped up the amount and quality of its search results by including the new social search feature. Bing promises users more relevant search results in less time, so that you can make faster, more informed decisions.
Social search is a social “sidebar” on the right side of Bing’s search screen that will complement online search by pulling up relevant posts from a user’s Facebook friends. Search results will pull up “Friends who might know,” “People who know” and “activity” results within the social search. Users can also post comments or questions in the sidebar that will be automatically published to Facebook.
The creation of social search is a continuation of Bing’s partnership with Facebook. For the past year, users have seen social recommendations powered by Facebook in their search results, but social search takes this to a whole new level.
The social search sidebar will also include integration with Twitter and Google+ on a smaller scale.
Additional Bing updates include changes to the search algorithm and the inclusion of “entity” results such as photos and maps.
By adding in social media to search results, companies will now want to make sure they are being positively shared on social media sites. Being aware of your business’ presence on social media will just be another part of your online marketing strategy and search engine optimization efforts.