Does your company have a website? Is it built to be search engine friendly? Can anyone find it? Most importantly, can your buyers find it?
Having a pretty brochure site online is just not good enough anymore. The Internet is growing significantly, with gazillions of new sites launching daily. This means there is more online competition for keywords and even more reason to make sure that your website is search engine friendly.
So, what does that mean? Search engine optimization (SEO) starts with building the structure of your site properly. Many Internet Marketing firms tout their SEO capabilities, but can't give examples of sites that they have optimized or tell you where you can find their clients in the search engine results page (SERP) results. A good SEO company should be able to demonstrate the key words they have optimized and show you results. Search "Atlanta Real Estate" in Google to see an example of the marketing RELEVANCE team's SEO for Atlanta's most popular real estate blog, AtlantaRealEstateForum.com
Search Engine Optimization (SEO) typically refers to organic search. Search Engine Marketing is the overall process of SEO and it also includes pay per click and other internet advertising tactics.