Marketing Terms to Help Expand Your Business

When creating your marketing plan for the year, there are certain messages that you want…

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Create a 2019 Marketing Plan

Are you an avid planner or are you scrambling last minute to put together a…

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What Are KPIs and How Are They Used?

Key Performance Indicator, or KPI. It sounds official. It sounds intimidating. It sounds to me…

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Why Keywords are Important

What happens when you sit down to describe your business and what you do? When…

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What Makes a Successful Marketing Campaign?

You’ve got a new, innovative product that is going to change your company…and the market….

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What is Promotional Marketing?

You’ve heard the term BOGO. You’ve probably even taken advantage of it many times whether…

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Brand Plan vs. Business Plan – Is One More Important?

You have an idea for a fantastic new company. You’ve researched it well, done a…

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4 Digital Marketing Trends that Drive Brand Awareness

We all know the old cliché: the only thing that’s constant is change. However, this…

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