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Coming Soon to IBS 2012: Sister Act 2: The Laws of Attraction

If you loved the Sisterhood of the Traveling Laptop, then you are not going to want to miss Sister Act 2: The Laws of Attraction. This encore presentation returns to dig deeper into how to appeal to the “power of the purse” through the laws of attraction and make sure you are doing everything you can to attract women through your website, social media marketing and onsite presentation.

The Sisterhood of the Traveling Laptop (Carol Flammer, managing partner of mRELEVANCE, with Kerry Mulcrone, president of Kerry & Co. and Meredith Oliver, president of Meredith Communications) will share how to bundle your homes’ convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman.

Coming to the International Builders Show on Wednesday, February 8 from 1:30 – 3:00 pm, Sister Act 2: The Laws of Attraction, will coach attendees on:
• What women are looking for on your website and how to target them online, as well as how to use Search Engine Optimization techniques to help them find your site first.
• Proven ways to demonstrate your model that emphasize the convenience, benefits and the details that women buyers desire.
• Where women shop, how they think and what makes them purchase.
• The most effective methods of engaging women buyers by using online couponing and social media content that address their lifestyle needs (and how to stop wasting your money on advertising!).

Really learn what women want from the industry’s leading female experts. Add this session to your IBS Show Planner. We’ll see you there!