The Content Marketing Institute defines content marketing as the art of communicating with customers and prospects without selling. Basically that means that instead of pitching products or services, deliver information that makes your buyer more knowledgeable. This can be accomplished by both the written word and visually.
Marketing Relevance is all about creating visual and written content with personality – the kind that everyone is excited about. We build content that’s imaginative, fun, informative, and has the right balance to keep audiences hitting the like, comment, and share buttons. Whether attention grabbing graphics, engaging social media posts, targeted email campaigns, or informative blog posts, we tell your story in a way that resonates with your customers.
The visual elements of your brand are just as important as the penned detail. In fact, it’s these visually creative portions that captures the viewer’s immediate attention and makes them want to read on.
When people hear information, they’re likely to remember only 10% of it three days later. However, if paired with a relevant image that same information is retained 65% more in the following three days. (source)
Similarly, infographics are ‘liked’ and shared 3x more than any other type of content, proving that imagery does enhance your content. We can make you look like a million bucks, with colorful, cutting edge marketing support materials, digital and traditional graphics, signage, and more. Our in-house design team can create the crucial elements required to support your brand and key messaging.
Blogs are a very important piece to your website and overall marketing plan. Our creative team produces a continuous flow of original blog content that feeds search engines, while keeping you current and in front your prospective customers. Creating fresh content every week shows your prospects that you are engaged, keeping up with your industry’s trends, and are at the top of your game.
Websites with a blog tend to have 434% more indexed pages1 and deliver a 13x increase in ROI2, year after year. (source1, source2)
Why? Blogs drive traffic to your website, increase your SEO, position your brand as an industry leader, and develop better customer relationships.
Email marketing has a simple foundation; developing relationships with your customers. It’s the most direct way to connect with them and an extremely efficient way of communicating.
Email marketing has an average ROI of $38 for each $1 spent, with one in five companies reporting an ROI of over 70:1 (source)
Email is personal and direct. When you need to be in front of someone at least seven times before they remember you it should be one of your top communication methods. We help you define your email marketing goals and produce personalized, professional programs to enhance relationships with your customers and prospects. Employing an email strategy also encourages customer loyalty, repeat business, and helps to acquire new customers.
The online social conversation going on around your brand is as important an asset as your website or your printed literature. As shoppers become more socially involved they begin to base their opinions increasingly on consumer interaction, giving the social media role greater importance.
71% of consumers are more likely to make a purchasing decision based on a social media reference (source)
Our approach is to develop an engaging online environment where customers are comfortable communicating with each other and you. This strategy helps your customers identify with the human side of your brand, attracting them with a stronger, emotional connection. Remember, even today, people do business with people they like!