Doug Silk has been with Marketing RELEVANCE (mRELEVANCE) for nearly two years, and we could not do without him. A Search Engine Optimization (SEO) Coordinator plays a vital role in ensuring every page we build and every site we manage has all its ducks in a row so Google, Yahoo and other search engines will index it. Doug works his magic so that our clients’ websites are ranked online and easily found by potential customers. Doug explains what a day in the life of an SEO coordinator is like.
Q: What is the first thing you do every morning?
A: The first thing I do in the morning is check the calendar on my phone to see what my day looks like in terms of meetings and phone calls to get a very top-level idea of how I think my day may unfold.
Q: What is the first thing you do when you get to work?
A: Well, since I am naturally a morning person, I typically am the first one to arrive at the office. In terms of daily tasks, there are two primary things I do because they are very much connected: open up Google Analytics and check client website traffic for the past 24 hours and check the Google Search console for new site warnings and page indexing numbers. I do these two things to make sure that every site is online and running smoothly.
Q: Do you have a set schedule each day? If there is not a set schedule, how do you prioritize?
A: No, I do not have a set schedule in terms of handling one job function at the same time every day of the week. I prioritize my time based on website launch or other client project promised dates, as well as internal office deadlines and other factors. When I do not have any specific project I am working on, my days are spent responding to internal and client messages and calls, reviewing and reporting the performance of our sites on Google Analytics, making changes to site meta data, link building, conduction site audits and managing clients’ paid search campaigns, along with various other tasks. I also spend time helping our team optimize the in-house content we create for clients.
Q: What is most challenging about your job?
A: The most challenging thing about doing SEO is the constant change. From the character recommendations on meta data and the ideal keyword density of pages, to major and minor Google algorithms changes. What may have helped us get clients to the first page of search results yesterday, may drop to the second page or lower, and be hurting overall search results today. I spend a good deal of time outside the office reading about the latest trends and changes in the SEO world.
Q: What is most rewarding?
A: The most rewarding part of my job is hearing clients tell us that business is better than last year and that they think mRELEVANCE is doing a good job. Not just that I am doing a good job, but that the company I work for and the people I work with are doing a good job.
To learn how Doug and the rest of the team can help with SEO contact us here.