I’m online ALL day. In fact, like most people these days, I get a lot of my information (news, tips, recipes, etc.) from online sources. I also read and write for numerous blogs. So, it’s easy to say that my life revolves around the internet.
When people find out that a great deal of my job consists of writing and editing blog posts, I’m often asked how to write an effective, interesting blog. Although there is no one way to do this, there are things that you can do to make your blog more effective, visually appealing and interesting to your target audience. Below are some of my top tips on how to keep your audience interested in what you have to say.
Be Conversational: You should write your blog posts like you tell your friends a good story. Keep it interesting by keeping it casual. Don’t be afraid to add your own personal flair. If I wanted to read just the facts, then I would pick up a newspaper.
Know Your Audience: Who’s reading what you’re writing, and what do they want to see? This comes down to what you or your company is about. If you have an edgier audience, then it’s OK to push the envelope. However, if your audience and/or subject matter is more conservative, then make sure your tone reflects that sensibility.
Add Visuals: Pictures are a great way to break up blocks of text, make your blog more appealing and bring your story to life.
Limit Your Words: You may have something that is REALLY interesting, but brevity is key when writing for a blog. Online readers want their information and they want it fast. We all lead busy lives and many people don’t have the time to invest in more than a few paragraphs. In general, you should keep your posts around 250 to 300 words and NO MORE than 400.
For more information about blogging, or for help in building a blog for your business, contact mRELEVANCE.