As the economy continues to recover, it should come as no surprise that company marketing budgets are improving too. Recent survey results from StrongMail found that total marketing budgets will rise in 2013.
Forty five percent of companies plan to maintain current marketing levels ,while another 45 percent will increase their budgets for 2013. Unsurprisingly, email (55.5 percent), social media (51.3 percent) and mobile (42.8 percent) are the top three areas the businesses will focus on this year. On the other hand, direct mail, tradeshows & events, advertising and public relations are all expected to see smaller budgets.
When it comes to email marketing, companies are making plans to use this tool to grow their social media channels, assist with promotional campaigns and distribute lifecycle programs. Social media budgets will primarily be spent on Facebook marketing such as sponsored stories and social media management. Finally, mobile money will be devoted toward building customer loyalty and expanding customer reach through the increased use of apps and SMS alerts.
These results all further emphasize the fact that gone are the days of traditional marketing and traditional media and in are the days of being connected with customers 24/7. While it is still important to include more traditional avenues such as advertising and public relations in your company’s budget, it’s time to start concentrating more on social media, mobile and email, which allow you to reach your potential customers on a larger scale and more consistent basis.
No matter what’s in your company’s marketing budget for 2013, Marketing RELEVANCE can work with you to craft a solid plan for action, as well as demonstrate proven results.