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Engaging Your Audience Through Your Company’s Blog

When it comes to promoting your company’s mission, engaging your audience is a key component for marketing yourself and building customer loyalty. One of the most effective ways to engage your audience is generating a company blog. The blog should inform readers about your company, industry news, promotions, and services your company provides.


When it comes to blogging, the author must create engaging content that improves readability and puts the audience first. There are several ways to ensure you are using best practices for blog writing. Though you may be the expert, think about your reader by making your points clear and concise.

When writing for your audience, it is best to use descriptive words that appeal to the five senses, and have impact on your readers’ emotions. This style of writing allows them to envision your message. Along with making thoughtful word choices, it is important to tie your points into the reader’s personal experience – the more a reader can relate to the content, the better your results will be.

Effective Content:

Another important component to writing effective content is respecting your readers time. Your content should be effective, to the point, and just the right length. Think about the message you are trying to convey, and execute that message concisely. Part of being concise includes avoiding jargon and industry-terms unless they are absolutely necessary. You can also take an active role in the article after posting by replying to questions and comments your readers post. This kind of activity helps to show your audience that you respect and value their opinion and potentially increase loyalty to your company.

Appealing blog:

Finally, make sure your blog post is both visually appealing and organized. Blogs that include relevant imagery increase article views by up to 94 percent; and videos can increase searches of the blog by up to 157 percent. Multimedia attracts users, and is an important tool to use when promoting your company. Plus, consider including bullet-pointed lists, charts, tables, and headings as another way to increase readability. Organizing information in one of these ways makes it easier for readers to consume, understand, and retain.

If you are wondering whether your company’s blog is effectively engaging your audience, or if you believe your blogs could be improved to increase engagement and marketing, rest assured that Marketing Relevance understands how to reach and appeal to a vast number of readers. Contact Marketing Relevance or call us at (847) 259-7312 and let us help you with all your marketing needs.