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Episode 34 of Staying Relevant Podcast is LIVE! Special Guest Chuck Miller

Marketing Relevance’s Staying Relevant Podcast episode 34 is now available for listening. Mitch Levinson, Marketing Relevance President, speaks with Chuck Miller, owner of Chuck Miller Consulting LLC. Chuck has 50 years of experience in the construction industry and explains to our listeners the special needs of small volume remodelers and builders. Plus, with his expertise, he creates custom solutions for many issues that companies are experiencing.

Chuck’s Extensive Bio:

Chuck started in the construction business back in 1968 as an apprentice carpenter until 1972 when he became a journeyman carpenter and worked his way through college. During these years, Chuck gained experience by becoming involved in the design and construction of commercial, multi and single family residential projects throughout the United States. In 1989, Chuck settled out in Boise, Idaho, where he is currently still living.

In 1999, Chuck became an instructor for the National Association of Home Builders and in 2017 he was honored with becoming a Master Instructor for their education program. Furthermore, Chuck’s list of accomplishments continues to grow and is extensive. One major accolade, he authored the book “Plan of Profit: Business Planning for Builders and Remodelers.”

Industry Challenges:

As episode 34 continues, Chuck explains to Mitch some of the challenges that the building industry has experienced over the years.

  • Small business failure rate in construction is high due to lack of planning.
  • Statistics show that 25% failed in the first year, 35% failed in the second year and 65% within 5 years.
  • Small businesses have the 2nd highest failure rate within all industries and has remained consistent over time.
  • Additionally, studies have found that looking at YoY economic factors they have not had much impact on small business failure rates.
  • 9 out of 10 small business failures are due to lack of planning and possessing general business management skills.

Mitch discussed with Chuck what he finds to be the biggest challenge for Chuck Miller Consulting. The challenge is convincing small volume building companies that they need to have some type of business plan.

Marketing Strategies::

Further into the podcast, Chuck describes what makes his brand unique in the building industry. He explains that finding his life purpose has driven him to not only educate businesses with his knowledge but to find their own passion in order to reach their fullest potential. By being active in Idaho’s HBA and the NAHB he is able to educate others on the mistakes he has made along the way in hoping to prevent others from making the same mistakes.

Chuck maintains his success by measuring his marketing tactics and techniques to see how effective they are. For example, when someone contacts him, the first question he asks is how they found him. This simple question is one of the best metrics to see which marketing method is producing the greatest return on investment. 

Marketing his business, Chuck has positive results from word of mouth from current or previous clients. The majority of his customers come from referrals as well. He likes to network via web presence and his Facebook page since he posts frequently and shares the posts on different groups that he is involved with.


In conclusion, episode 34 is closed out by Chuck explaining his main message he wants to get across to listeners. People should focus on what they are doing and how it contributes to success or helps others achieve their goals. He feels that one of the biggest benefits about homebuilding is helping people obtain home ownership which is a goal for the majority of people. It is rewarding to provide that home for people and help them realize that goal.

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