Essex Homes and mRELEVANCE Win Big at the REGAL Awards

strategic marketing tax promotionWe’re thrilled to announce that our team’s efforts in developing and launching unique marketing strategies were recognized at the 27th annual REGAL Awards! This awards show, hosted by the Building Industry Association of Central South Carolina’s Sales and Marketing Council, was a celebration-filled night. mRELEVANCE, along with client Essex Homes, was recognized by winning Best Use of Social Media – Builder and Best Overall Advertising Campaign.

The Best Use of Social Media – Builder award was presented for the overall use of digital marketing strategies for Essex Homes on Facebook, Twitter, Google+ and Pinterest through frequent and intentional posts and audience interaction.

The Twice as Nice tax promotion, an incentive developed for home buyers in Columbia, South Carolina, won Best Overall Advertising Campaign. Prospective buyers were in for a treat at the start of 2015 New when our marketing team launched Essex Homes’ Twice as Nice campaign. This initiative provided the opportunity for home buyers to double their tax refund up to $5,000 with the purchase of a new Essex home. This highly successful promotion resulted in an outstanding 68 home sales for Essex Homes! mRELEVANCE and Esssex Homes also received a prestigious 2015 STARS Award for Best Advertisement – Associate for this campaign, and are honored to be recognized for it once again. Back by popular demand in 2016, Essex Homes re-launched the campaign, which again allows home buyers to double their tax refund up to $10,000 with the purchase of a new Essex home – double the maximum refund amount offered last year!

mRELEVANCE launched Twice as Nice to increase leads and sales, which we’re glad to say that it did! By capitalizing on a tedious time of the year, tax season, we attracted home buyers who wanted to make money and find their dream home. Our marketing team promoted the Twice as Nice campaign through social media, banner ads, email, public relations tactics, behaviorally targeted ads and more.

To learn more about what our our interactive and strategic marketing services at mRELEVANCE can do for your business, call us at 770-383-3360 or visit