I don’t know about you, but every time I get on Facebook, I find that my wall is full of tweets and when I visit Twitter I can see everyone’s Facebook status updates. It just goes to show you that all of our social media websites are becoming a lot more interconnected these days: every time you log into one account, you’re asked to connect it to another account. While I LOVE all social media sites, I believe that there is a time and place for each (and not necessarily plastered all over my Facebook wall or Twitter stream). Connectivity is great, but it has to be relevant. Below are a couple of reasons why you should think about what you post where. In most cases it is a good idea to keep your Facebook and Twitter as separate accounts.
#1: At mRELEVANCE, we’re in the business of driving traffic to your websites, and Twitter and Facebook are two of tools that we use to accomplish that goal. However, when you connect your Facebook account with Twitter and vice versa, you’re sending all of your traffic to Twitter or all of your traffic to Facebook. Don’t you want traffic on your website instead?
# 2: Facebook and Twitter are completely different types of sites. I love to use Twitter to get a quick rundown of what’s happening in the world, or to follow trending topics in real time. It’s fast paced and constantly updating so you never get bored. However, you’re limited to only 140 characters. On Facebook, you’re not restricted by the 140 character limit so you’re free to express yourself. Why not use this platform to its fullest potential by telling us about your latest incentive or newest product?
Because these sites are built so differently, what you post on Facebook isn’t appropriate for Twitter and vice versa. If you’re Twitter is feeding through to your Facebook, then your friends will quickly get annoyed by your stream of consciousness updates on their Facebook walls, especially if you’re a heavy Twitter user. And, Facebook posts are too long for Twitter: it can become confusing to decipher. Another annoying habit is posting all tweets to LinkedIn.
We hope these tips help you to more effectively use your social media site. Have more social media questions? We’re here to help. From building your sites to maintaining them, we’re a one-stop-shop offering social media management services.
Contact mRELEVANCE for more information.