If you’re not already planning for 2014, chances are you soon will be. The push to meet, year-end deadlines combined with the upcoming holidays means that you should be setting your 2014 marketing goals now. Goal setting in itself can be a difficult process, so to help you get started, we've come up with five marketing goals. While every organization or company is going to have different priorities, objectives and strategies for reaching their goals, the big picture is basically the same: to create great content that maximizes return on investment.
Go ahead and steal these five goals if you like; if you need help creating, setting, implementing or measuring goals, contact us to learn how we can help. Note: We think goals should be measurable, so you won’t see anything generic like “enhance customer relationships.” Instead, you’ll see:
Goal #1: Build Brand: Create and publish one infographic per month to educate consumers on products and services.
Infographics are a great way to market your company or tell your story visually. Infographics have been shown to improve reader’s understanding of a concept. Not to mention, they are a cool way to build brand.
Goal #2: Increase traffic to website: Increase blog posting to three times per week by the end of 2014.
Quality content is king, but so is frequency. If you’re not consistently adding new and relevant content to your site, you are hurting your SEO and decreasing the amount of traffic to your site. Let’s be clear, one or two blog posts a month is not enough.
Goal #3: Improve SEO: Set up profiles on local search sites: YP.com, SuperPages, Yahoo!Local, Google+ local listing, Yelp and FourSquare.
Online search results are location-based. Your SEO efforts should include a local focus.
Goal #4: Reputation Management: Create a testimonial program to get and share customer testimonials, with testimonials published by year-end 2014.
Testimonials establish believability, credibility and a sense of security for new customers, and can be a very valuable tool for proactively managing your company’s reputation.
Goal #5: Conversations: Add social sharing buttons to each website page.
Social sharing buttons are an easy and effective way of getting readers to promote your content and get (or keep) the conversation going.
To discover other ways that Marketing RELEVANCE can help with your 2014 marketing, communication or interactive goals, contact us today.