Are you trying to better understand the Federal Trade Commission’s new social media guidelines or get the inside scoop on how to run effective social media campaigns? Then the “Follow the Rules: Social Media Campaigns” webinar is for you. The 2016 #GR8 Relevant Marketing webinar series continues on April 19 with its next webinar — Follow the Rules: Social Media Campaigns from 2 to 3 p.m. E.T.
You can still have fun with social media, just remember — don’t break the rules. At its core the Federal Trade Commission’s social media guidelines are based on truth in advertising principles, that endorsements of any kind must be honest and not misleading. Managing Partner Carol Morgan and mRELEVANCE Senior Account Manager Melissa Stocks will cover this and other recent changes to social media guidelines including marketing compliance, testimonials, advertising, online reviews and much more. Let the mRELEVANCE team guide you through these changes, so that your social media campaigns and posts will comply with guidelines.
Several case studies will be presented including:
- Pintereact with Traton Homes – a recent successful Pinterest campaign
- Say I Do to a New Home – a multifaceted campaign that integrated bridal shows, social media, email and more
- His, Hers and Ours – a promotion that utilized social media as its main component and resulted in 76 sales in just two months
Get ideas for how your marketing team can implement campaigns that leverage social media and word of mouth marketing to attract and engage target audiences including millennials, GenX and others best reached online through creative, fun promotions.
Relevant Marketing Webinars are free and open to business owners and marketing professionals who are looking to gain knowledge on the hottest topics, issues and trends to enhance their marketing efforts. To register for this and future webinars, visit www.MarketingRELEVANCE.com/webinars or GoToWebinar. Be sure to use the hashtag #GR8mRELWebinars when promoting online.
2016 Relevant Marketing webinar dates and topics are listed below:
May 24 — The Making of a #GR8 Website
August 23 — Show Me the Money: Digital Advertising
September 20 — Content is King in the SEO World
October 18 — Puzzle Building: Marketing Goal Setting
Online interaction and engagement is important in all forms, so be sure to interact with us online via our website www.MarketingRelevance.com. Engage with us on Facebook and on Twitter at @mRELEVANCE.