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FREE Marketing Webinar Presented by Lasso and PWB

Fresh PerspectivesmRELEVANCE managing partner Carol Morgan will present “A Solid Foundation: Your Website, the Center of Your Marketing Strategy” with Meredith Oliver, founder and president of Creating WOW Communications, in the first webinar of the “Fresh Perspectives” webinar series hosted by Lasso CRM and presented by NAHB’s Professional Women in Building (PWB). The 45-minute webinar will provide big picture marketing strategy guidance for new home marketers live on April 9 at 1 p.m. EST/10 a.m. PST.

Today’s new home marketing should be built on the solid foundation of an effectively built and managed website. Carol and Meredith will explain how and why your website serves as the center of your strategy and what that means for how to handle each of your marketing tactics and activities.

Find out which tactics are the most important in a successful marketing program today and how your marketing tactics all relate to one another and should all lead customers back to the foundation of your strategy. Learn more about two key aspects of what makes an effective website: responsive design/mobile compatibility and goal conversion/tracking. Get ideas for improving your marketing program with dozens of real-world examples of current, successful and innovative marketing tactics being used by home builders across the nation.

The “Fresh Perspectives” series is a spring webinar series, running this April to June, geared exclusively to new home sales agents, managers and executives. Twelve notable members of NAHB’s Professional Women in Building will lend their expertise and experience to a full range of topics, from web design to architectural planning. This webinar series is the first of its kind and a must-attend for anyone in the building industry.

Registration is open now for the webinar, visit for more information or to register.