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Generation Translation: Sales, Communication and Marketing Techniques for Reaching Buyers from Gen Y to Boomers

Be honest. Are you (and/or your sales and marketing staff) using a single-shot, two-birds-with-one-stone approach to reaching your buyers? We all know that’s not the most effective way to make a positive impact on our consumers, but what is the best way?

Learn from industry experts how exactly to speak to all of your customers, from the Gen Y-ers to the Boomers. Interaction with each generation of buyers is different, but you can find out what these buyers are looking for in a home builder and what they want in their homes, at “Generation Translation: Sales, Communication and Marketing techniques that work for buyers from Gen Y to Boomers;” an educational session at the 2012 International Builders Show in February.

The session promises to be a hands-on, fun-filled and action-packed seminar that will shift your thinking about communication and marketing techniques. Learn to communicate your brand message effectively through social media and the internet across each target market, by tailoring your message and form of communication appropriately for each demographic.

Presented by Mitch Levinson, managing partner of mRELEVANCE, Steve Lewkowitz from the Pivotal Corp and Zach Schabot of Go Realty, the session will provide the following learning outcomes to attendees:
• Understand the relevant online marketing tools for your audience
• Communicate effectively through social media to increase qualified traffic to your sales center
• Learn new and effective sales skills to enhance the customer experience
• Incorporate technology into the sales process for higher conversion ratios
• Integrate your entire message and brand effectively to your target demographic market

Be ready to participate, this is not your old-fashioned lecture; we’ll use role-play to learn how to build a strong brand, integrate technology into your process and effectively communicate your message in order to meet the demanding expectations of today’s and tomorrow’s homebuyers.

Add this session to your calendar, Friday, February 10, from 1:30 – 3:00 p.m. For information about other sessions or for conference registration details and other information about IBS 2012, visit the IBS website.