Investing in good website design is an important business decision for productivity, brand awareness, and customer loyalty. A strategic design makes your product or business easily accessible for customers, yields powerful marketing results, and ensures your brand stays above the competition.
Here are some important tips to keep in mind when deciding on your website design strategy!
Technology is your friend
First and foremost, make sure technology is on your side. There is nothing more frustrating than going to a website only for it to take forever to load, discover that links aren’t working, or having to figure out how to navigate a complicated or unclear design scheme. Negative aspects like this can lead to your customers turning to competitors if pages are not loading or proving to be user friendly. Do frequent checks to ensure that your website is running efficiently, is user-friendly and easy to navigate, and that links are clickable and functioning properly.
Call to action
Keep your call to action in mind. What do you want your customers to be drawn to when viewing your website? When perusing clothing websites, one may see a large button urging users to “SHOP NOW!” When browsing a consulting firm, one may see a large button convincing users to “schedule a consultation today!” Your call to action should be clear, visible and easily accessible on the very first page, and each and every page after the first. Be mindful of how your phrasing is driving your user down the path that YOU want them to go down.
Emotion communicates brand
Utilize the color emotion guide to communicate your brand message. The color emotion guide dictates what certain colors subliminally say to customers. Yellow represents optimism, clarity and warmth; orange represents friendliness, cheerfulness and confidence; red represents excitement and boldness; purple represents creativity and wisdom; blue represents trust, strength and dependability; green represents peace, growth and health; and grey represents balance and calm. Using more than one color may represent multifacetedness and flexibility.
At the end of the day, what the customer thinks is important. Without them, there would be no business. Investing in professional website design is worth the money due to the results it will yield. A well designed website shows your customers that your business is professional and ready for business. Ensure that your website sends the air of professionalism by investing in professionally done graphics and or images, which speak volumes toward businesses. Remember that great design leads to customer loyalty as well as very few customer complaints.
Marketing Relevance is here to help with all of your design needs to maximize your marketing and effectively reach your target market. Reach out to us at 847·259·7312 to make steps toward improving your business or visit our website!