Let’s take a look at the up and coming design trends for 2018. Some of these concepts or elements may be integrated into a complete marketing plan, while others could be highlighted into individual elements of your campaign. Here are the design trends that will be pushing brands to new heights in 2018!
Video Delivers the Message
As video becomes even more ever-present, we are seeing it continue to climb the hierarchy ladder; taking over landing pages, app home screens, and more! YouTube has finally surpassed Google Search as the largest search engine, commanding over 42M unique users monthly, compared to Google’s 40M. Video as a medium has many other unique uses aside from its pure entertainment value. Video usage in social ads, live streaming, virtual reality, and retargeting through video, are being used more than ever before. Viewers are keying into, and retaining messaging on a much larger level due to video. Visually-rich and interactive elements are a core part of the medium, and help to depict a proper message and story correlating to your brand. With the use of video, your audience is even further tempted to take considerable action in terms of likes, sharing, etc.
Typography Takes Center Stage
Typography is back in a huge way. Here is what 2018 has in store for us:
- Very large headline point size, emphasizing type as a design element, instead of just a way to display a message
- Combining type and design to make expressive web designs, leveraging the latest web standards
- Images overlaying text for an intriguing appearance
- Serif fonts in headlines juxtaposed against sans-serif body copy
- Words will appear more often with greater and greater kerning
Overall we are going to be seeing more experimentation with typography across the web, combined with strong standards, for some very impactful end products!
BOLD IS BEAUTIFUL! As we move away from 2017’s definition of minimalism, we are opened up to a world of strong color, smart contrasts, and gradients. Pantone Color Institute executive director Leatrice Eiseman says “Intense colors seem to be a natural application of our intense lifestyles and thought processes these days”. The eight color palettes you should expect to see this year, per Pantone, are:
- Resourceful:A palette made up of complementary blue and orange colors. “This is quite an interesting color combination,” said Eiseman. “It combines warm and cool tones that you just can’t avoid looking at.”
- Verdure:Vegetal colors like Celery are combined with berry-infused purples and eggshell blue, symbolic of health, in this palette.
- Playful:Think “Minions.” Bright yellow, lime popsicle, and all other things fun come together for this color scheme. “People need to stop and smile,” said Eiseman.
- Discretion:Playful’s alter ego. Subtle hues such as Elderberry and Hawthorne Rose offer a new sense of strength. “Pink has developed more power than ever before,” said Eiseman.
- Far-fetched:With warm, earthy hues such as Cornsilk Yellow blending with rosy tones, this palette “reaches out and embraces many different cultures,” said Eiseman.
- Intricacy: A palette of neutral metallics (AKA, the “new neutrals”) with accents of dramatic Holly Berry red and yellow Sulfur.
- Intensity:This is an eclectic mix of colors that evokes a sense of strength, power and sophistication, all balanced with black and gold.
- TECH-nique:Bright turquoise, pink and purple colors anchored with Brilliant White and Frosted Almond nod to technology. This palette is all about hues “that seem to shine from within,” said Eiseman.
All proving it should prove to be quite the colorful year! http://www.elledecor.com/design-decorate/color/a9178549/pantone-colors-2018/
Cards, Cards, Cards
Cards took the show in 2017, especially with Google being on board with their Material Design. As Google describes it, ‘a card is a sheet of material that serves as an entry point to more detailed information’. Because of their abbreviated and graphic flair, their popularity is expected to continue to shine through 2018. They leverage mobile as well as tablet views perfectly, and are a smart and easy way to display information simply and intuitively. Marketing RELEVANCE has already incorporated cards in some of our client’s websites as seen here. (screen shot of FDC). For more information on cards:
Always stay updated on trends and emerging technology with Marketing Relevance. Contact us at 847-259-7312 or www.marketingrelevance.com for all your graphic design, website, and marketing needs.