Greater Valley Group launched an interactive campaign in 2010 as a method for the West Point, Ga. developer to increase traffic to its website, improve SEO and reach a broader audience through the Internet while at the same time reducing overall marketing expenditures.
Greater Valley Group is both a residential and commercial developer with a number of projects including: hotels, apartment complexes, condominiums, single family houses, retail and commercial office building, industrial, lot and land opportunities. The Great Valley area which includes Lanett, Ala., West Point, Ga. and Valley, Ala. is experiencing rapid growth due to the recent opening of the new Kia Motors Manufacturing Georgia (KMMG) plan in West Point, Ga.
The program, built by mRELEVANCE, includes a number of blog/websites and one main news blog. With the wide variety of products and price points, Internet shoppers needed to be able to find the developer through multiple sites. The online program also served to extend the lifespan of the budget for the projects while reaching a number of key audiences – those relocating to Kia, active military and retirees.
mRELEVANCE used many strategies in the Greater Valley Group SMM campaign. A custom Greater Valley Group real estate blog was launched dedicated to sharing up-to-date news on communities, area activities and tips for homebuyers. On a monthly basis, 60 to 75 percent of the blog’s traffic is new visitors. The diverse content on the blog attracts a wide variety of Internet searches through hundreds of keywords.
A major component of the program for Greater Valley Group is the use of external blogs such as Atlanta Real Estate Forum, Luxury Real Estate Forum, Fifty Plus Housing, Georgia Golf Living, etc. Among the strongest referral sources for Greater Valley Group is www.AtlantaRealEstateForum.com.
The campaign also incorporates online PR, social networking and other strategies discussed previously.