In late February, a large group of media professionals, representatives from the Johns Creek Chamber of Commerce and representatives from the City of Johns Creek gathered to watch the groundbreaking ceremony of The Providence Group’s newest community, Bellmoore Park, in Johns Creek. Thanks to the mRELEVANCE public relations team, this event was covered in three different news outlets, which helped bring some great recognition to the builders and its new homes.
Before the groundbreaking, the mRELEVANCE public relations team developed a media list that was relevant to this particular event. Many reporters from the Fulton area attended the groundbreaking, where they learned more about the plans for the 224-acre community. Photo opportunities were also available, and reporters were able to hear executives of The Providence Group speak about Bellmoore Park.
With more than 600 single-family homes, Bellmoore Park will be the largest residential development to be built in northern Atlanta since the early 2000’s. So, this groundbreaking was definitely worthy of some news coverage, especially within Fulton County and the Johns Creek area.
By sending out an event invite to news media who cover stories about Johns Creek, Fulton County, surrounding areas or real estate, this event was much more likely to show up online or in print as a news story. In this case, three news stories about the Bellmoore Park groundbreaking were written by NorthFulton.com, the Johns Creek Herald and the Forsyth Herald.
When your public relations team has good relationships with the media, getting your company’s news published by a third party is much more likely to happen. For more information about how mRELEVANCE can handle all of your public relations needs, contact us today by calling 770-383-3360.