Our ongoing, “He Said. She Said” column continues. Each month we focus on answering a question about online marketing from two different perspectives. mRELEVANCE managing partners offer their respective expertise in this column. Carol Flammer answers from the reader’s perspective, where it’s all about content. Mitch Levinson answers from the perspective of a search engine.
Q: What else is important when writing posts?
A: Mitch Levinson – In addition to simply using keywords in your posts and content, you need to use the words as anchor text in the links. When the search engines visit your site and see the words that are in the link are ‘health care in Cartersville’ then they inherently think that the content on the page the words are linking to is about health care in Cartersville. Make sure to use good keyword rich anchor text, “health care in Cartersville” tells the search engines much more than the words click here.
A: Carol Flammer– I always write copy first and then go back and add in the keywords. Many people get writers block when you provide them with a list of keywords that they need to use in a post. For me it is just easier to write the content first and then incorporate keywords. Be careful with your copy. You don’t want it sound like you’re writing just for the search engines. Don't overuse your keywords, remember you are writing for people to read it.
Also, remember while content is still king, a picture is worth 1,000 words. Photos catch the eye, and they are eye candy for your blog. You want to give web browsers a reason to stay for a while, so use photos. It is also important to remember that when you do add photos to make sure you utilize the alt text, it is almost like using keywords but for photos.
Your blog is one of best referral sites back to your website. Inevitably you want web browsers to click thru to your website. If you need help building an online presence, let the team at mRELEVANCE know. We'd love to help, just Contact us!