These days everyone is on Facebook, Twitter and blogs. From your grandparents to your favorite business, you’ll find them all using these sites to connect with friends, family and fans. For some brands, it’s easy to get a conversation started on their social media sites. For example, Coca-Cola has more than 35 million Facebook likes and iTunes Music has 1 million plus followers on Twitter. Obviously, these brands have no problem connecting with their fans.
However, what about the small business owners who are trying to make a name for themselves or even well-established companies who don’t sell as many products as Coca-Cola or Apple? For these businesses, a holiday promotion on their social media sites may just be what they need to boost engagement.
During the holiday season, everyone starts to feel all warm and fuzzy inside. Cheerful music, decorations, time with family and friends (not to mention a few days off from work) boosts moral and gets everyone into the spirit of the season. Holiday specific promotions help facilitate warm fuzzies and encourage interactions with your brands.
For example, Bay Area home builder Signature Homes recently launched a giveaway in honor of Thanksgiving. In the Give Thanks promotion, Signature Homes is giving away two iPad 2s (one goes to a fan and one goes to a real estate agent). To be eligible to win, fans and agents must “like” Signature Homes on Facebook and leave a comment expressing what they are most thankful for this Thanksgiving.
This not only encourages new fans to like the builder, but it also engages those fans with Signature Homes. This is a simple and inexpensive way to create relationships with your potential clients.