In today’s pick and choose world, if people stop at your website and don’t like what they see they will move on. If they read a bad review, they will move on. Therefore, the most important thing a company can do today to increase business is build relationships with their customers. This can be done with a myriad of tactics, but one sure to do more of the heavy lifting is email. So what can an effective email marketing plan do to help build your brand? Plenty. It can:
- Increase and Strengthen Relationships
- Establish Authority
- Increase Customer Retention
All of this helps improve Brand Recognition and in the end if your customers know who you are, chances are good they will come knocking on your door (or shopping on your site).
People want to do business with people they like. By consistently communicating with your customers on an individual basis-through email-they begin to open up to your messaging and your brand.
There are a few ways this can be achieved. See this past blog post on what goes into implementing a successful email campaign.
Email marketing also has an incredible ROI of 3800%! And with 91% of consumers checking their emails DAILY, you build brand awareness with those people who are opening and engaging with your emails. There is no better way to consistently present your brand to those who want your product or service. This makes email a very cost effective tool for reaching customers every day through their in-box.
Your emails need to establish that you are an expert in your field and a source they can trust. As we mentioned above, people like to do business with people they like, but this also goes one step further. They will only do business with people they trust. Your emails should contain examples of how you helped other customers solve their problems and the outcomes. This type of valuable information establishes you as a source they can trust, which in turn adds credibility to your brand.
The ultimate goal in any marketing campaign is to create repeat customers. While one sale is good, multiple follow up sales are great! Build your brand with consistent messaging at a time when your customers need it and you’ll create an atmosphere for valuable exchange. This keeps them coming back to their in box, looking for your emails and acting on them.
As with any marketing tactic, it’s always best to create a plan and establish goals in order to find what works best. Email marketing is no different. It’s a great way to greet new customers, reach out to them with valuable information they want and need, and continue to follow up with them. This direct method of communication keeps puts your brand in front of them initially and builds your brand continuously. If you would like to get started with an ongoing email program, contact Marketing Relevance. Call us at 847-259-7312 or visit our website.