It is always growing!
A good home builder or new home community web site, just like a vegetable garden, needs fertilization and sometimes a little weeding.
Here are a few ways to make sure your web site is growing tall and weed free:
- Plant new flowers seasonally. A web site should not be a static brochure site. It should offer your prospective home buyers a reason to come back to visit. Add fresh content, new videos and news of incentives on a regular basis. A good rule of thumb is to make updates at a minimum when the seasons change. One great way to add fresh content is by adding a news section or a blog to your web site. These are easily updated and typically something that you can maintain yourself.
- Weed, weed and weed some more. Just like there is competition from weeds for flowers and vegetables, there is lots of competition for online home buyers. Can your prospective home buyers find you online? Has your site been optimized for relevant key words and phrases? There are many search engine marketing techniques that can be utilized to ensure that your site ranks high in search engine results for relevant searches.
- Let it go to seed like a reseeding annual. Is your web site providing you with referrals? Do prospective buyers register on your site? Have you implemented an effective CRM program for follow up? Are you utilizing an opt-in email marketing program?
Evaluate your website regularly, fertilize it and continue to plant in it. Your web site should always be growing, so don’t forget to budget for improvements and growth.
For a full evaluation of your home builder or community website, or to launch a strategic social media program to support your current Internet marketing initiatives, contact Relevance today! 770-383-3360 x30 or visit the marketing RELEVANCE website for more search engine optimization tips and tools. Real estate marketing is our specialty.