With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even more complicated from a marketing standpoint.
The Baby Boomer generation is considered to be the 76 million people who were born between 1946 and 1964. This generation grew out of a period of dramatic social change. They were the first generation to experience rock-n-roll and broadcast television, but they also witnessed desegregation and Vietnam.
Generation X are the 41 million people who were born between the early 1960s through the early 1980s. People in this generation tend to be individualistic and skeptical. They are the MTV generation, and they are highly educated. This means they are less brand loyal and less receptive to traditional advertising methods.
The 80 million people born between 1979 and 1994 comprise the Millennials. This generation is highly dependent on team work, and they have a deep trust for authority. They are influenced by the War on Drugs and September 11, 2011. They are more socially liberal, and are in constant communication, connected 24/7.
This session promises to be a hands-on, fun-filled and action-packed seminar that will shift your thinking about communication and marketing techniques. Learn to deliver your brand message through social media and the internet across each target market. By tailoring your messages and forms of communication, you can effectively market to different demographics.
This seminar is designed to be a 60 or 90 minute session. Request more information here.